Small businesses are the backbone of our economy, and providing them with the right tools and information is crucial for their growth and success. In this episode of Small Biz Florida, we kick off the summit by introducing Samantha Fleck, the Sales Director of Reference USA, a powerful resource for market research that has been an invaluable asset for SBDC centers nationwide.
Samantha's journey is one of dedication to helping small businesses thrive. With a background that spans computer applications, sales, and market research, she brings a wealth of experience to the table. She has witnessed the evolution of data analytics and its impact on decision-making.
Reference USA is a treasure trove of information, boasting one of the most comprehensive datasets on both businesses and households. Samantha explains how their research team diligently verifies business data through telephone contact, a level of commitment unmatched in the industry. This wealth of data is updated weekly, reflecting the ever-evolving nature of businesses.
Discover how you can leverage Reference USA to gain insights into your market. From identifying competitors and assessing their financial health to understanding consumer demographics and lifestyle characteristics, this tool equips small business owners with the data they need to make informed decisions and stay ahead of the competition.
Samantha emphasizes the significance of accessing this tool through SBDC, highlighting the invaluable support it offers to small businesses. Tune in to understand how accurate data can be a game-changer for small businesses, helping them thrive in today's competitive landscape. Recorded live at this year’s Florida SBDC Network Small Business Success Summit hosted at The Westin Fort Lauderdale Beach Resort.
Learn more about Data Axle: https://www.dataaxleusa.com/
Ep. 270 | Secrets to Small Biz Success with Profit Mastery CEO Colin King
Ep. 269 | Building a More Inclusive Workforce: Allison Chase on the Able Trust's Mission for Floridians with Disabilities
Ep. 268 | BluDot: Transforming Economic Development with Technology - Featuring Jake Biggs & Matthew Moloney
Ep. 267 | Beat the Silver Tsunami: Employee Ownership with Roy Messing & John Burgess
Ep. 266 | Building Florida's Future: A Conversation with Florida Makes' Ruth Buchanan
Ep. 265 | Glue Up Your Business: Tech-Powered Efficiency with David Zelaya
Ep. 264 | Level Up at the Summit: Unveiling the Secrets of Small Business Success with Bridget Lacoste
Ep. 263 | Digging Up Success: Environmental Solutions with SCS Engineers' Britney Odom
Ep. 262 | Sunshine State's Career Goldmine: Unveiling Opportunities with Adrienne Johnston
Ep. 261 | Bridging the Digital Divide: How Comcast Connects Rural Florida with Michelle Oyola McGovern, Vice President of Government and Regulatory Affairs at Comcast
Ep. 260 | Leveraging Technology for Rural Economic Growth with GIS Web Tech and Row Bertasi
Ep. 259 | Empowering Rural Economic Development - Key Insights from the FREDA Summit with Terry Burroughs, Okeechobee County Commissioner
Ep. 258 | Growing Rural Businesses - Kaylee King & Alex Tijerina of the OEDC Unleash New Initiatives
Ep. 257 | Fueling Your Business: Unlocking Resources with Duke Energy's Economic Development Programs
Ep. 256 | Public-Private Powerhouse: Growing Rural Businesses Through Partnership with Justin Ford, from Dewberry Engineers, and Antonio Jefferson, Gretna's City Manager.
Ep. 255 | Molding Tomorrow: 3D Printing Revolution with Ken Brace
Ep. 254 | Shaping Tomorrow: Lake Ray's Insight into Florida's Manufacturing Landscape
Ep. 253 | Winds of Change: Robert Linder and the Future of Manufacturing in Florida
Ep. 252 | Crafting Success: Pavel Kuviarzin Unlocks the Manufacturing Code
Ep. 251 | Manufacturing Maverick: Alex Vasquez Unleashes the Power of Possibility
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