On today's episode of InSights:
Does your staffing firm need a Game of Thrones strategy? (1:16) Is your social media messaging balanced for human readers and algorithms? (7:34) The case study success that resulted in 1 staffing firm increasing applications by 8% WITHOUT increasing their cost per application (17:04)
During segment 2, Social Reach, they’re joined by Michelle McCormick, Social Media Marekting Advisor.
Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking.
Referenced in this Episode:
[Report] The New Language of Staffing
[Webinar] Staffing Messaging: Striking a Balance Between Human Readers and Algorithms
[Case Study] Programmatic Increases Qualified Applications and Eliminates Wasted Job Board Spend
[Article] Job A Has 0 Applications. Job B Has 100 Applications. How Can Programmatic Advertising Fix That?
[Article] This Will Make You Successful at Programmatic Job Advertising
[Article] Scared of Programmatic Advertising? This Will Calm Your Four Biggest Fears
Episode Presented by Haley Marketing:
Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple – to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, we make it easy for you to stand out in a saturated market.
To learn more visit: haleymarketing.com
[InSights] What to Do If Your Clients Aren’t Hiring Right Now
[Stage] DeLibra Wesley - Addressing DEI and Unconsious Bias in the Staffing Industry
[InSights] Application quality STINKS! What can we do about it?
[Stage] Mark Winter - How to Structure an Effective Sales Strategy
[InSights] A Blueprint for Staffing Firms Opening a New Office
[Stage] Robin Mee and Kim Whiteley - Trends Impacting the Talent Acquisition Industry
[InSights] Reviewing the Appcast 2024 Recruitment Marketing Benchmark Report (with Alicia Little)
[Stage] Tom Kosnik - A Masterclass on Markups and Pricing Strategy
[InSights] Know Who You Are…and Who You’re For (with Randy Harris)
[Stage] Angela Alberty - The Future of Work is Now
[InSights] Are we really still asking for SSN on job applications?
[Stage] Tom Erb - How to Sell in an Informational Buying Era
[InSights] Cost per Application is up 38%
[Stage] Rachelle Arnold - Why You're Not Getting Enough Employee Referrals
[InSights] Stop Deploying Checkbox Marketing
[Stage] The Staffing Shark - Build Your Personal Brand By Putting Others First
[InSights] You're Losing Business Because of Your Phone System
[Stage] Tricia Tamkin - How Can AI Support Me In [Insert Task Here]?
[InSights] A Marketing Wake-Up Call for the Staffing Industry
[Stage] Dan Mori - Success Leaves Clues. Are You Listening?
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