Social media can feel taboo in the pharmaceutical industry. With so many legal and regulatory compliances to adhere to, some brands may not feel it’s worth the effort. Join Kendall Colletti as she chats with Zakkiya Miller, Director of Social Media Strategy at McCann Health New Jersey, to find out how pharma brands can thrive on social. They discuss the nuances of social media platforms, how they can be used for both patient and physician engagement, the differences between paid and organic media, and how pharma can take advantage of trending content.
Emotional Touchdowns: Scoring in the Super Bowl of Feelings
January 2024: Intentions & Resolutions
Entertaining Advertising: Where Commercial Content Becomes Captivating
The Rise of Egg Freezing
Let’s Talk About Artificial Intelligence
Mental Health Awareness: Being Mindful About Mental Health
April Fools: The Impact of False Advertising
Demystifying the Metaverse
Celebrating Kwanzaa through the Arts and at Work
Booth Well Spoken: Conventions and Congresses and Conferences, oh my!
The Impact of Climate Change on Our Health
Bold Beginnings: Meet the 2022 IPG Health Interns
McCann Health Out of Office: Writers & Storytellers
You Are What You Have Access To
Growing Your Authentic Self with a Mentor
Can Virtual Reality Save a Life?
Life as a Hybrid
The Intersection of Commercial Health and Public Health with Roshan Rahnama
Truth Well Spoken 2021 Recap
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
The Goal Digger Podcast
B2B Agility™ with Greg Kihlström