This is the second in the five-part series, "How to Drive Delight the Mercedes-Benz Way."
In my book, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, I detail how Mercedes-Benz leaders transformed their customer experience through a clearly defined set of strategic objectives. One of their focus areas was exploration and improvement of customer interactions; particularly, at high-value touchpoints.
Specifically, at Mercedes-Benz, the customer experience team mapped various customer journeys.
Do you have a systematic view of your customers' actions as they move through their journey with your brand?
Driving Customer Loyalty by Zigging When Others Zag
Cultivating a Winning Company Culture: Lessons from an Australian Trailblazer
Scaling Your Business with Customer Magic - Part 2
Scaling Your Business with Customer Magic - Part 1
The Magic of Customer -Centricity: Unveiling the Secrets of a Transformative Underdog
Navigating Growth and Innovation: Insights for Your Business
Injecting Fun into Your Business Culture: A Lesson from Zappos
Elevating Customer Service: A Guide for Business Leaders & Managers
Maximizing Customer Loyalty: Lessons from the Tech Industry's Best
How to Building Customer Loyalty Through Service Recovery
Are You Glocal?: How to Balance Brand Consistency with Community Connection
Cultivating Passion and Purpose: The Power of Rituals in Business
Create a Zappified Customer Experience - 5 Service Steps Courtesy of Zappos
Silo Busting Your Way to Customer Loyalty and Referrals
Customer Care vs. Speed of Service: Finding the Right Balance
Driving Customer Experience through Personalization
Starbucks - A Guide to Fostering Customer Connection
The 2024 Customer Experience Thrill Ride: Trends, Projections & Tips
How to Finish the Year Refreshed & Engaged - Reflecting and Revitalizing
Navigating the Holiday Rush with a Relationship-First Approach
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