The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.
This week we explore the importance of sales and marketing working together.
Our guest Allan Langer explains companies that keep their marketing and sales teams separate have a lower success rate than companies which actually allow and encourage these companies to work together. The win rates are about 65% higher in those companies.
It doesn't, it doesn't take a rocket scientist to figure out why that is the case. If your marketing is working it is driving leads to the company. But if there is no communication between the groups, the sales team won't know where they came from, what the demographic is or the lead came in.
Without background information they are starting from disadvantage. If they understood the reasoning behind the marketing, they would be able to cater their sales presentation around that reasoning and everything becomes congruent within the company.
About Allan Langer
With close to three decades of sales excellence, and award winning performances in every capacity, Allan Langer has turned his experiences and knowledge into a best selling book on Amazon - The 7 Secrets to Selling More by Selling Less - and have turned that into a highly successful speaking and coaching career.
Sharing those experiences, motivating people to achieve more, training salespeople and business owners to solve instead of sell, to help instead of hinder, and to be selfless instead of selfish, is his calling and what he is meant to do
#1002 Women in Technology | Denzil Eden
#1001 Create 30 Days of Content in 90 Minutes | Aaron Witnish
#1000 - Celebrating 1,000 Conversations.
#999 Short Form Video Tips with Jennifer Denney
#998 Meditation for the Real World
997 Give Your Voice to AI
#996 Masterminding Success
#995 Use AI to Repurpose Your Content | Greg Wasserman
994 - Why the Tortoise Always Wins
#993 Using AI to Collect, Analyze and Use Data | Parker Olsen
#992 What is Your Problem Solving Style? | Kris Ward
#991 Social Media Chef
#990 Selling on LinkedIn with Karen Yankovich
#989 The Confirmation Process
988 - The Dangers of Marketing Wallpaper
#987 A Name You Can Own with Samantha Bradshaw
#986 Imposter Syndrome
#985 Zero Click World
#984 Build Authority with Authenticity
983 Build Your Brand with AI
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Influence Factor by The Influencer Marketing Factory
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström