Didn’t See It Coming with Marc Stoiber
Business:Marketing
We are living in a time where expertise and nuance are frowned upon. Britain voted with a simple Yes / No referendum to abandon membership in the EU, a partnership that had a multidimensional, complex impact on the lives of ordinary citizens - an impact that is just now coming to light.
By the same token, Donald Trump has demonstrated his willingness to show experts the door, bringing in inexperienced 'fresh' talent. The effect, if you look at his government's legislative record, has been dismal.
How did we get here? Why are we suddenly allergic to complexity? And how can tools like communications help us embrace nuance? Ben Cattaneo, a Canadian risk expert living in London, joins me on the show for a lively conversation on the subject.
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Getting your brand story right... finally!
How to build a values based brand that lets you sleep at night
Fashion, COVID, and unleashing entrepreneurial creativity
Delivering brand disruption, one order at a time
Doing a successful pandemic brand pivot
In disruptive times, you need outsider marketing
From idea to innovation to business success: the story frustrated entrepreneurs need to hear
Build a better brand with customer discovery
Test or trust: the idea validation debate rages on
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Solar lighting: unleashing the brand
How to build a top tech city brand
The rise and fall of podcasting?
The Calgary Stampede brand: evolve or die?
Pushing past your comfort zone: my University of Adversity interview
Can you eliminate gender stereotyping from advertising?
Drake, the Raptors, and the EU election: What's the brand connection?
What's in the coffee? The unlikely rise of McDonald's brand brew.
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