Across the internet and on social media, I have seen many school districts and companies wondering how to hide or delete comments from their audiences. Although I advocate deleting any hate speech or derogatory comments, I am not in favor of turning off our audiences' words.
The Power of Social Listening
The power and knowledge comments bring to our district far outweighs any negative brand image it might convey. I believe comments are a powerful tool to tap into our audience's mind and improve customer experience in our district.
Social listening allows brands to follow and examine conversations about them on social media platforms. In the past, I have said this in many presentations and consultations, knowing your audience is one of the most critical aspects of your companies or school district's marketing efforts. Researching your audience should be one of the first things you do as you start a new marketing campaign.
The Benefits of Social Listening
There are many benefits to comments and social listening; here are five that I feel are vital to improving your customer experience:
1. Positive Customer Experience
2. Discover New Opportunities
3. Heighten Your Marketing
4. FAQs Experts
5. Monitoring Competitors
My Brief Thoughts on Clubhouse - Should You Be On
Knowing Your Audience: The Best Marketing Advice in the World
How Focusing on Customer Experience Will Transform Your Marketing
14 Social Media Hacks to Engage Generation Z
Could MySpace Be Brought Back From the Dead
How to Create 11 Pieces of Innovative Content from One Podcast Episode
How to Create an Awesome College Job Fair Experience
What Do Millennials Want in a Job? Episode 24
Emerging Trends in Social Media That Will Impact Your School District
Social Media Basics for Teachers to Drive Parent Engagement
Search Engine Optimization Success for Small Businesses
Social Media Best Practices to Manage the Frenzy
Using Content Marketing to Engage Your School District Audience
Using Content Marketing to Drive Engagement - Part 1
11 Quick Tips to Improve Your School Marketing for 2018
7 School Marketing Trends to Think About for 2018
In 20 Years… A School District Will Buy a Local Newspaper
3 Marketing Lessons for School PR from Jurassic Park & Jurassic World
Valuable School Marketing Lessons from HBO's "The Wire"
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
Better Advertising with BTR Media
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström