The Fractional C-Suite Retreat
Business:Marketing
With plenty of experience working as a c-suite executive, today’s guest is the perfect person to talk about life in the c-suite. Luke Templin is the co-founder, fractional CFO, and profit first coach at a2 Advisors. He sits down with host Joseph Frost, and together they talk about new things that c-suites are facing and ways they can improve their businesses, like through the triple cheeseburger pricing model.
Takeaways
Quote of the show:
2:17 “One thing we put together is, what I call the triple cheeseburger model. So you have three prices, essentially. You have one that's no contract and is the highest possible price. Then you have here's what a year contract looks like and how much volume you have to purchase from us. You go to the midrange. And then a two year contract with lower margins. I call it the triple cheeseburger cause the triple cheeseburger was created in order to sell the double. If you pay attention it's all around us. If you look at Starbucks, it's a lot of pricing.
I call it gaming, but a large option. I don’t know what that at Starbucks is called, you look at the price difference between that and medium, there's not a huge difference and it's really not a huge difference in size either. And so there's a theory that people don't put into pricing. Most people think pricing should be some formula that should be very scientific, but to me, it's an art form."
Links
Ways to Tune In
Mastering Evolving Customer Expectations - Damian Kernahan - Fractional C-Suite Retreat - Episode #62
Leveraging AI and Overcoming the Founder's Conundrum- Nikhil Hunshikatti- Fractional C-Suite Retreat - Episode #61
Scaling Success: Strategic Marketing and Team Synergy - Jason Parker and Dave Blanchard- Fractional C-Suite Retreat - Episode #60
Navigating the AI Revolution in Marketing - Kim Jackson - Fractional C-Suite Retreat - Episode #59
The Future of Business Strategy - John Lund - Fractional C-Suite Retreat - Episode #58
Leading with Heart - Maura Kautsky - Fractional C-Suite Retreat - Episode #57
Creating Meaty Content - Wendy Lieber - Fractional C-Suite Retreat - Episode #56
The Six Truths of Marketing - Marguerite Yeo - Fractional C-Suite Retreat - Episode #55
Focusing On The Future Of Marketing - Ken Acer - Fractional C-Suite Retreat - Episode #54
Focusing on Retention - Nanda Grandison - Fractional C-Suite Retreat - Episode # 053
Working Hand in Glove - Aditi Karandikar - Fractional C-Suite Retreat - Episode # 052
Championing Client Experience - Chad Person - Fractional C-Suite Retreat - Episode #51
Riding The Waves Of Change - Julie Noonan - Fractional C-Suite Retreat - Episode #50
Foundations Of A Fractional Professional - Nancy Fox - Fractional C-Suite Retreat - Episode #49
Creating Meaningful Employee Relationships - Mark Ratafia - Fractional C-Suite Retreat - Episode #48
Finding Your Fractional Fit - Sean Dockery - Fractional C-Suite Retreat - Episode #47
Teaching The Students Of Sales - John Chapman - Fractional C-Suite Retreat - Episode #46
Writing Out Your Culture - Adi Klevit - Fractional C-Suite Retreat - Episode #45
Data-Driven Marketing - Stacy Kamigaki - Fractional C-Suite Retreat - Episode #44
Creating Cultural Moments - Neil Emeigh - Fractional C-Suite Retreat - Episode # 43
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