Episode 124 - Brianna Leung of Much Shelist on How a Law Firm Strategy is Made

Marketers and Business Development professionals are crucial to the success of a law firm's strategy, yet for many, the way firms create their strategy remains a mystery. 

On this episode of the CMO Series Podcast, Alistair Bone welcomes Brie Leung, Chief Strategy Officer at Much Shelist, to help demystify the strategic planning process and discuss the role of a Chief Strategy Officer in designing and executing an effective law firm strategy.

Brie and Ali discuss:

• How a law firm strategy happens and the steps to creating one
• How Brie came to her role as Chief Strategy Officer, and the moment she realized she was able to add real value to a firm
• The ‘design process’ and why Brie refers to it in that way
• The definition of an effective strategy
• How to start implementing a strategic plan
• The process of keeping to the plan in the medium to long term
• How to tell if you are successful with a strategic plan
• Advice for those trying to improve the way their firm designs and executes a strategy