Every day, I get asked, “How long should my video be?”
The truth is, it depends. It depends on what you're selling and how long it takes you to explain your product or service in the most compelling, succinct way possible.
There isn’t a magic number I can give you, but I can give you steps that will help you figure it out. First you have to decide what the GOAL of your video is. Then ask yourself:
These answers will help you decide how long your video needs to be. And if you’re worried about your video being too long, don’t be. I’m going to debunk the myth that human attention spans are short and thus require shorter videos.
On this week’s show, you’ll discover what Facebook and YouTube believe is the optimal length for video (the answer might surprise you). I’ll also share the data behind why minutes 2 through 6 are critical for retaining the audience you want. If you nail this, you will keep the right viewers watching longer, and lose the viewers that aren’t interested in your product.
So if you really think shorter videos are better, think again. Prepare to have your mind blown on this episode of Video Marketing Mastery!
Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself
Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt
Ep. 475: The Limiting Belief a Teleprompter Solves
Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone
Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara
Ep. 472: Getting your Natural Charisma to Shine Through on Camera
Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing
Ep. 470: Todd Reveals the Blue Speedo Story
Ep. 469: Todd Recaps Week 1 of His Bootcamp
Ep. 468: When and Why to Use Animation in Video
Ep. 467: Todd Talks Buyer Philosophy
Ep. 466: The Viral Video Hoax
Ep. 465: Breaking Down a Client Testimonial Story
Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine
Ep. 463: Why Adding Massive Value is Vital
Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach
Ep. 461: The Pros and Cons of Using a Teleprompter
Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel
Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed
Ep. 458: Todd After Dark: Growth Games and Career Acceleration
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