In this episode, we'll be looking at the strategies and marketing ideas for reopening our local businesses as we continue to recover from COVID19. We'll talk with two of our local business people who are known for their marketing expertise and creativity.
Barbara Lemley is the principal at the Montclair-based branding studio, Identity In Design in Upper Montclair. She's also the founder of Montclair Design Perspectives and has been an active member of the Montclair community for over 15 years. Her experience has been proved in sales and marketing programs at places like Estee Lauder, Donna Karan Beauty and Bloomingdales. Barbara has used her strategic voice in both the retail and wholesale sectors and has developed customer engagement through shop design, digital content, and social platforms. She's been involved with many Montclair-area organizations such as the Montclair Center BID, the Upper Montclair Business Association, and the General Federation of Women’s Clubs. She's currently a member of the Board of Management at The Van Vleck House & Gardens.
We'll also be speaking with Paul Giordano. He is the owner of White Rabbit, Black Heart. His first store, Paul Michael Designs, was in Whippany and had a greater focus on floral arrangements and event preparations. But he discovered Montclair and decided to open Sweet Home Montclair on Glenridge Avenue. It carried homemade sweets, cards and stationary as well as unique, thoughtful gifts. He rebranded as White Rabbit, Black Heart about a year ago and he now carries all sorts of beautiful, snarky, spunky, and lovely gifts for all occasions and he still sells those candies he's made famous. We talk with him about these challenging times along with how he has been using his store windows to communicate with his customers through posting sentiments there.
Episode 102: Montclair Local
Episode 101: Podclair, 3 Years & 100 Episodes Later
Episode 100: Sister to Sister
Episode 99: Cafe Moso
Episode 98: Growth Point Business Consulting
Episode 97: Bike & Walk Montclair
Episode 96: Dream Martial Arts
Episode 95: Jeree Wade
Episode 94: Vesta Chocolate
Episode 93:Ahava Felicidad Hair and Body
Episode 88 BONUS: Paper Plane Coffee Co. additional interview in Spanish
Episode 92: Montclair Meal Kits
Episode 91: Artisans Gallery Pop-Up Store
Episode 90: Montclair Pet Girl
Episode 89: Sharron Miller's Academy for the Performing Arts
Episode 88: Paper Plane Coffee Co.
Episode 87: Janice Gobert & Inq-ITS
Episode 86: North Essex Chamber of Commerce
Episode 85: Montclair's Community Response to School’s Out! Businesses for our Youth
Episode 84: Montclair's Community Response Business Re-Openings & Black Lives Matter
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