Stephen Shortt, Managing Director at ETC Consult, was prior owner of Alpha College of English a school in Ireland where professionals could go to learn English.
Currently he’s an investor, leadership and career coach, keynote speaker, succession planner, and self-proclaimed Geek.
He explains his rational for using Global English and where translation was necessary, and deep dives into his experiences in Global Marketing.
His insights, experience, and go to market strategies clearly show that he thinks strategically.
Listen to this episode to learn from a true entrepreneur.
Links:
https://successfulsuccession.com
https://careerfit.com
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Stephen - http://shortt.me/li
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Global UX and Engagement - Show #126
Think Big! - Show #125
Unify Global Marketing and Succeed - Show #124
CGI Simplifies Localization in Car Advertising - Show #123
Picking International Partners - Show #122
AI Translation Expert Tells All - Show #121
Resources for Exporters – No Need to Go it Alone! - Show #120
Due Diligence and Calculated Risks - Show #119
Localize to Sell Into Global Markets - Show #118
Culture and Curiosity - Show #117
AI and Translation: An Insider’s Perspective - Show #116
Translation Unifies Multilingual Branding and Marketing - Show #115
Software for the Global Automotive Industry - Show #114
Patents, Exporting, and Translation - Show #113
From Chocolate Stress to Joy - Show #112
Dad Jokes and Board Games - Show #111
Third Culture Kid on What We Can Learn From China - Show #110
Applied Research Creates Real-Life Tech Solutions - Show #109
Bible of Messages Meets the PESO Model™ - Show #108
Tech, Logistics, Environmental Impact, and Translation - Show #107
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