The Scalable Marketing Machine Podcast
Business:Entrepreneurship
For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
Today I’m speaking with Frank Rose, author of THE SEA WE SWIM IN: How Stories Work in a Data-Driven World. It is an illuminating conversation about storytelling and the power it holds in every aspect of our lives.
We dig into how to see the world as a story to be told, and how brands can use the power of storytelling to build immersive experiences for their audiences.
This is a really good one. Do yourself a favor and take a listen. 👇🏻
Ep. 169: Eat the Frog: Why Starting With the Hardest Task Leads to Success
Ep. 168: Optimizing Online Marketing: Pro Strategies with Jake Madoff
Ep. 167: Decoding Landing Pages: Strategies for Better Conversions With Sam Howard
Ep. 166: Avoiding Burnout: Focused Strategies for Crowded Online Spaces
Ep. 165: The Role of Storytelling in Marketing Campaigns
Ep. 164: Overcoming Entrepreneurial Fear and Embracing Growth with Linda Andrews
Ep. 163: When Marketing Campaigns Flop: Reviving Underperforming Marketing Promotions through Strategic Adjustments
Ep. 162: Avoiding Bottlenecks: Strategies for Building a Sustainable and Fluid Business
Ep. 161: Behind the Success: Rachel Hollis' Marketing Strategies Revealed
Ep. 160: Team Growth: The Power of Strategic Team Building
Ep. 159: Staying Strong: Strategies for Building Resilience and Thriving in the Entrepreneurial Journey
Ep. 158: From Progress to Perfection: Elevate Your Marketing to Achieve Maximum Results
Ep. 157: How Harnessing Competition Can Take Your Business to New Heights
Ep. 156: Leading with Impact: WhichLeadership Style Are You?
Ep. 155: The Secrets of Successful Founders: Key Traits for Effective Leadership and Growth
Ep. 154: Mastering Customer Feedback: 11 Easy Techniques to Secure Reviews
Ep. 153: Your Social Ads Will Fail if You Don’t Ask Yourself These Questions
Ep. 152: How Startup Marketing is different from Traditional Marketing
Ep. 151: Optimizing Success: a Guide to SEO with Meg of Clapping Dog Media
Ep. 150: Brand ROI with Scout Driscoll
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