Please note: We’re taking short break for summer vacation. We'll be back with a new episode next week, July 19, 2019. This episode was previously published on December 21, 2018.
We’ve gotten this question, in one form or another, many many times: I’m looking at system A and system B and they don’t match, how do we fix that? To validate that a system is collecting data correctly you need to compare it to another system. For example you would compare your Analytics implementation to your backend order management system to ensure that you’re conversion tracking is accurate. However these two systems will never match exactly and if you’re not careful, your validation can spiral out of control. If the wrong audience is involved, they won’t trust any of the data so this process has to be managed very carefully. What are some reasons systems will never match exactly? If they don’t match exactly, what is the point of doing this validation? How do you manage expectation, both yours and others? How do you prevent it from spiraling out of control? This week Jenn, Jason, and Jim discuss their experience with reconciliation efforts, how they can spawn more problems than they solve, and how to properly manage them.
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#302 - What Is Preventing Digital Analytics From Becoming Indispensable?
#301 - What Does It Mean To Be Boring Yet Profitable?
#300 - Developing A Testing Roadmap
#299 - The Core Analysis Your Analytics Practice Must Be Doing
#298 - Tag Management Methodologies
#297 - The Draw Of Over-Engineering Analytics Data Collection Solutions
#296 - The Architecture Pitfalls of Single Vendor Solutions
#295 - The Risks, Costs, And Potential Benefits Of Vendor Lock-In
#294 - Customer Experience Breakdowns Caused by Siloed Data
#293 - What Can Be Done To Prevent An Analytics Practice From Developing Conflicts Of Interest?
#292 - How Can Conflicts Of Interest Happen With An Analytics Practice?
#291 - Running An Analytics Practice So That It is Viewed as More Than Just A Cost Center
#290 - From The Archives: How Can A Low Level Of Data Literacy Impact An Organization?
#289 - From The Archives: What Will Make Someone Successful in Digital Analytics?
#288 - Building An Analytics Practice Like It Is Its Own Business
#287 - From The Archives: What’s The Deal With Server-Side Tracking?
#286 - From The Archives: Buying and Selling Services: Do RFPs Actually Provide Value?
#285 - From The Archives: Why Is Unlimited PTO So Polarizing?
#284 - From the Archives: Employee Autonomy and PTO
#283 - Talking About The Value of Data, or Rather, The Cost Of Bad Data With Stewart Alaniz
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