In this week's episode, Claudia talks to Professor of Marketing at Imperial College Business School, Eduardo B. Andrade, about sustainable consumption. They discuss the interplay of marketing and consumer behaviour, define sustainable consumption and uncover different human biases. After discussing the green attitude-behaviour gap, Eduardo introduces his obstacle-opportunity framework for addressing the barriers to sustainable consumption. Furthermore, he shares the best practice research in human behaviour and describes how this is usually done. Towards the end, Eduardo gives a tip on one change every one of us can make in order to become more mindful consumers.
IB Green Minds #18: In conversation with Annie Shepperd OBE
IB Green Minds #17: In conversation with Jana Skokan
IB Green Minds #16: Around the World #4 – Climate Policy
Sports Business #4: 'Building and scaling start ups'
IB Green Minds #15: Around the World #3 – Energy
IB Green Minds #14: In conversation with Mathilda D‘silva
IB Green Minds #13: Around the World #2 – Nature-Based Solutions
IB Green Minds #12: Around the World #1
IB Green Minds #11: In conversation with Joshua Steib
IB Green Minds #10: In conversation with Jahan Chowdhury
IB Green Minds #9: In conversation with John Waldron
IB Green Minds #8: In conversation with Win Sim Tan
Sports Business #3: ‘Intentionality‘
IB Green Minds #7: In conversation with Henry Gordon-Smith
Sports Business #2: ‘Building a fulfilling career by knowing yourself ‘
IB Green Minds #6: In conversation with Sarah Kemmitt
IB Green Minds 5: In conversation with Arietta Visona
IB Green Minds #4: In conversation with Rosie Deane
IB Green Minds #3: In conversation with Jean-Baptiste Lenoir
IB Green Minds #2: In conversation with Josué Tanaka
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money