It’s a tough time for the mountain resort industry as the global pandemic continues to spread. Resort marketing teams are scrambling to figure out next best steps. Appropriate communication and timing is a moving target at the moment. What do you do with your summer business, season pass sales, cancellations? With the help of a team of marketing experts, we gathered more than 100 operators to dive into many of these challenges on this week’s marketing and communications Huddle.
Want to join in the next one or have any questions or comments? Email huddle@saminfo.com. We will be doing these weekly for as long as they make sense.
Our theme music is by Breakmaster Cylinder. The PodSAM adviser is Alex Kaufman, the Wintry Mix podcast guy.
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What Defines Summer Success?
Interview with Stix from Liquid Death
Summit Series: Reinventing Resilience, Part 2
Summit Series: Reinventing Resilience, Part 1
Where Are We With “Sustainability?”
Summit Series: Values Driven Leadership
Fire on the Mountain Part 3: A Learning Season
Summit Series: Community Relations
New Small-Scale Resort Group Carves Out Own Niche
Career Choices, Choices, Choices
Solving the Climate Crisis
Selling Summer from SAM’s Summer Ops Camp
The SAM Huddle: Reflections and Projections
The SAM Huddle: Gut Check
Fire on the Mountain Part 2
Fire on the Mountain Part 1
The SAM Huddle: Small is the New Big
The SAM Huddle: Marketing in Unfamiliar Terrain
The SAM Huddle: Dust Off the Covid Playbook
SAM's 11 Under 30: West
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