For years, I’ve been preparing you to position your business to meet your customer’s expectations.
Reason: Today’s consumers expect every business to provide key information in a certain way and to prove this point, Google just released some very interesting data.
According to a ThinkWithGoogle article, “As customers shop more across digital platforms, they’re confidently demanding an end-to-end experience that rises to their expectations.”
I was just shopping online for a WireBuzz Secret Santa gift and after I made the online purchase, my order confirmation told me:
“We expect to have your online order ready in 5-15 business days. We do work ahead when we can, and will notify you when it is good to go! Thanks for the business!”
What do you mean thanks? You’ll never get my business again!
Why? Because you didn’t meet my basic expectations when purchasing something online.
The big takeaway is businesses need to learn from Netflix.
Netflix (regardless of industry) is crushing it because they’re exceeding customer expectations. And it doesn’t matter what industry you are in. Why? Because the expectations are the needs of your customers, not the needs of your industry.
People have certain needs when evaluating a product, service or solution.
Netflix teaches us how to meet customer expectations. Your website information needs to be:
Why is this important? Just like Netflix, if a prospect is going to reward your business with their time and money, you need to reward them with a user experience that prioritizes info for their needs. Don’t make them sift through stuff that isn’t relevant to them! Don’t make them schedule a meeting to learn about your solution. They expect the information on-demand. And don’t make your info boring. It needs to be binge-worthy!
50% of US consumers report they’re buying the majority of their items online...so you have to adjust your content and campaign strategy to the needs and interests of your prospect.
And you need to start adjusting to meet customer expectations right now.
Don’t wait.
That 50% number isn’t gonna get smaller.
Now is your time!
Click play to find out how on this week’s episode of Video Marketing Mastery.
Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself
Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt
Ep. 475: The Limiting Belief a Teleprompter Solves
Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone
Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara
Ep. 472: Getting your Natural Charisma to Shine Through on Camera
Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing
Ep. 470: Todd Reveals the Blue Speedo Story
Ep. 469: Todd Recaps Week 1 of His Bootcamp
Ep. 468: When and Why to Use Animation in Video
Ep. 467: Todd Talks Buyer Philosophy
Ep. 466: The Viral Video Hoax
Ep. 465: Breaking Down a Client Testimonial Story
Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine
Ep. 463: Why Adding Massive Value is Vital
Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach
Ep. 461: The Pros and Cons of Using a Teleprompter
Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel
Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed
Ep. 458: Todd After Dark: Growth Games and Career Acceleration
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