On this week’s AIBF Business Talk, Elaine Carroll, AIBF CEO, chats to James Colbert, Director of Colbert & Co Estate Agents, a prominent property firm in East Cork.
James's unconventional entry into the Real Estate industry through family involvement in construction provided a unique perspective with his practical experience shaping his approach. Their branding strategy aims for a blend of tradition and modernity, reflecting their ethos and maximising online visibility. 🏡
Traditional property marketing has shifted towards social media platforms like TikTok, enhancing engagement. James recounts their organic growth, from community projects to employing a dedicated social media manager and videographer, revolutionising their content creation. 📱📸
James emphasises their adaptation to social media for better outreach, particularly to younger demographics. He shares their journey from community engagement projects to becoming social media-savvy. 💡
While buoyant, the property sector faces challenges, including rising costs and regulatory burdens. James stresses the importance of maintaining service quality amidst financial pressures, advocating for industry-wide improvements in efficiency and customer satisfaction. 💼
James' passion for his work, combined with his diverse background, has earned recognition, including Colbert & Co. being honoured as the 2024 Business All-Star Real Estate Agency of the Year. Such accolades provide validation and motivation amid challenges, reinforcing their commitment to excellence and innovation. 🥇
🎧Tune in now for some wonderful insights from James.
Episode 140: Building Strong Financial Foundations: Tips from Chapter Financial’s Paraic O'Mahony
Episode 139: Magnet Plus: Leading Ireland's Connectivity Revolution with People-Powered Solutions 🌐
Episode 138: The Power of Human Connection in the Workplace with Teresa Hand Campbell
Episode 136: From Apprenticeship to Leadership: Mick O'Shea's Inspiring Journey
Episode 135: Navigating Wellbeing: Seamus Ruane's Roadmap to Balance and Success 🗺️
Episode 134: Turning Swords Pavilions Green: A Blueprint for Environmental Excellence
Episode 133: Innovation in Learning: Conor Hannaway Shares Strategies for Success
Episode 132: From Setbacks to Success: Ciarán Stone's Entrepreneurial Journey with Square Root Solutions.
Episode 131: Breath of Fresh Hair: Empowering Clients Through Hair Loss - The Denise Ryan Approach
Episode 130: Solar Evolution's Brigid Walsh: Illuminating the Path to Sustainable Energy Solutions
Episode 129: Strategies for Success: OceanConnects CEO Helen Rowland's Insights into Call Centre Management
Episode 128: The Power of Sibling Synergy: Realtime Recruitment's Path to Success
Episode 127: Empowering Women: Insights from AIBF's Inspirational Business Person of the Year Helen McCormack
Episode 126: Cutting Carbon, Boosting Business: Climeaction's Holistic Approach Unveiled with Paul Murphy
Episode 125: Digital Marketing Demystified: Insights from Sixtwo Digital's Colm Hanratty
Episode 124: Damien McDonnell: Eco-Friendly Innovation: The Power of Dry-Ice Cleaning in Industrial Operations
Episode 123: Aidan Harte: Pioneering SME Development Across Continents
Episode 122: Navigating the Future of Payments: Insights from Card Fox's Tom Galway
Episode 121: Making Room for Success: Nesta's Journey from 'Need More Space' to a Storage Industry Leader
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money