Human behavior is an interesting thing, isn’t it?
Humans are such creatures of habit, and in almost every case, we’re highly motivated by emotion. Even over wide selections of the population including different cultures and genders, there are recognizable patterns in people’s behavior.
So what’s our business takeaway? We crave consistency.
As marketers, we have trouble creating consistency, but a unified strategy is the key to success. When a user doesn’t get a consistent experience, they sense a disconnect.
So how do you capture the attention of your audience and turn that attention into action?
According to YouTube, you have to adapt your plan to the attention economy, which is something I’ve been saying for years.
You see, people who view video online are much more likely to be engaged and ready to take action versus people who watch traditional television.
The power of hyper relevancy is real and you need to be delivering the right message to the right people every time.
In this episode, I’ll break down YouTube’s new report, teaching you how to harness the attention of your audience and turn that attention into the results that matter to your plan.
If you’re ready to adapt your plan to the attention economy you don’t want to miss this episode of Video Marketing Mastery.
Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself
Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt
Ep. 475: The Limiting Belief a Teleprompter Solves
Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone
Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara
Ep. 472: Getting your Natural Charisma to Shine Through on Camera
Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing
Ep. 470: Todd Reveals the Blue Speedo Story
Ep. 469: Todd Recaps Week 1 of His Bootcamp
Ep. 468: When and Why to Use Animation in Video
Ep. 467: Todd Talks Buyer Philosophy
Ep. 466: The Viral Video Hoax
Ep. 465: Breaking Down a Client Testimonial Story
Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine
Ep. 463: Why Adding Massive Value is Vital
Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach
Ep. 461: The Pros and Cons of Using a Teleprompter
Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel
Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed
Ep. 458: Todd After Dark: Growth Games and Career Acceleration
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