This conversation has been a long time coming, as Zac Lyons and I have been talking about Jobs-To-Be-Done and its applicability to how startups identify and build the most important products. It was so fun to record our discussion, and you'll find me in the zone during many parts of it, as it's a topic that has become near and dear to me.
Zac has developed very cool tools at his firm, Agile Innovation Advisors, to help companies and founders identify valuable opportunities, using things like the Heat Map of Market Opportunity and JTBD Solution Sprint. This helps them better focus their design and development efforts, win with customers, and achieve their business objectives.
I love his approach for framing up innovation challenges in customers’ terms, and it's led me to ask many founders questions about how customers describe their problems and what they think they want and need. As Zac's approach is focused on identifying and prioritizing the needs of customers, based on the jobs they are trying to get done, he can better identify true opportunities for innovation. And I believe this is a critical approach nearly every founder should also apply to her process for evaluating opportunities and where they should (or shouldn't) spend their time.
Enjoy this conversation. I guarantee you will be challenged in your thinking and will learn something from it!
Thanks to show sponsor, BankTech Ventures.
Data-Driven Banking Strategies & Competitive Edge - Brian Bauer, CEO of Revio
Knowing Your Partners: Fintech & Banks - Adam Shapiro, Partner & Co-founder of Klaros Group
Better Risk Management For Community Banks - Michael Berman, Founder & CEO of NContracts
Growing the Pie Bigger in Venture Capital - Winter Mead, Founder & CEO at Coolwater
Better Together: Illinois Community Banks Collaborate - Mike Kelley (CBSC) & Kraig Lounsberry (CBAI)
A New Day For Bank Cores, Embracing Collaboration - Tara Schultz, SVP Strategy at CSI
Emerging as a VC Manager from a Community - Amber Illig, General Partner at The Council
Keys to Community Bank Tech Innovation - Sean Willett, CAO of Five Star Bank
Next Generation Family Banking - Kristin Marcuccilli, President of STAR Financial Group
Wholesale Finance Innovation for Banks - John Mizzi, Founder & CEO of Vero Technologies
Community Banks Will Still Thrive - Brad Bolton, CEO of Community Spirit Bank, and Immediate Past Chairman of ICBA
New Approaches to Talent & Culture in Banks - Samantha Berg, CHRO of Choice Bank
Future Leadership, Strategy & Growth in Community Banking - Heath Fountain, CEO of Colony Bank
Staying Ahead of the Tech Curve in Community Banking - Greg Ohlendorf, President & CEO of First Community Bank
Cyber Governance & Risk Management Success - Zach Duke, Founder & CEO of Finosec
Driving Change in Trucking Insurance - Ian White, Co-founder & CEO of Koffie Financial
Making Waves: A Founder’s Journey - Jacob Ruytenbeek, Founder & CEO of SailPlan
When Passion Meets a Market Need - Nicky Senyard, Co-founder & CEO of Fintel Connect
Launching a Startup within a Bank - Nathan Baumeister, Co-founder & CEO of ZSuite
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