While it is true that pretty much everybody uses a search engine nowadays, there is an oversimplified idea that if your business pops up at the top of a search page, people will flock to your site and business will boom. Being top of a Google search isn't necessarily what you should be aiming for.
Start with asking yourself questions about your marketplace: what do I offer? Who am I benefitting? If you want to be effective, you need a good marketing plan that considers these things. Use of search is just one tool to help your strategy.
Rather than a major focus on keywords, which may be a very niche subject in a very broad term, make sure your site's content informs and demonstrates what do you well and, in doing so, you give yourself an organically successful SEO method.
AI and the future of search marketing
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S7E2 - The Challenge of Tech Projects for SMEs
S7E1 - Realities of running a small business: Clarity of a plan
S6 Bonus - Google Analytics is Changing
S6E6 - Sometimes the Best Tool is Somebody Else
S6E5 - VoIP: The Future of Telecoms
S6E4 - The Benefits of Using a Cloud Accounting System
S6E3 - Domains Emails & Hosting - The Core of Digital Marketing
S6E2 -Tools for building & managing websites
S6E1 - The tools of web marketing
S5E7A - E-business in the Real World
S5E7 - The key to e-business
S5E6 - Building upon existing customers
S5E5 - You have the Enquiry, now what?
S5E4 - The Website Experience
S5E3 - Attracting the right people to your site
S5E2 - e-Business - It‘s more than just e-Commerce
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