Emily Heyward is the Co-Founder and Chief Branding Officer of Red Antler, a leading branding and marketing firm focused on early-stage ventures. Throughout her career, she has helped create, launch, and build devoted fan followings for some of the most beloved consumer brands, such as Allbirds and Casper. In her book, Obsessed, Emily takes readers behind the scenes of the creation process and outlines her principles of what it takes to launch highly coveted brands. We talk about: why people should invest in brand, her team’s process to create a level of obsession for new startups, current trends she sees in the industry, her notes of optimism, and more.
Interviewed by Mortimer Singer.
The Joyful Fashion Brand: Co-Founder & CEO of Frances Valentine, Elyce Arons
The Wild Plant Enthusiast: Founder of Alpyn Beauty, Kendra Kolb Butler
Infusing a Classic Brand with Fresh Relevance: Kevin McLaughlin and Mary Ellen Coyne of J.McLaughlin
The Feel-Good Lifestyle Brand: CEO of Roller Rabbit, Ed Bertouch
The Artist Inspired by Nature: Founder, Michael Aram
The Scent Master: Founder & CEO of Perfumehead, Daniel Patrick Giles
The Future of Live Shopping: Founder & CEO of Stage TEN, Dave Lazar
Two Perspectives, One Vision: Veronica Miele Beard & Veronica Swanson Beard, Founders of Veronica Beard
Made By Hand, Designed for Life: CEO of Simon Pearce, Jay Benson
The Private Equity Podcast with Alex Rawlings
Bringing Art, Love and Joy into the Home: Sara Story Design
The Magic of Fruit-Powered Skincare: Glow Recipe’s Sarah Lee and Christine Chang
Fostering Fashion’s Future Talent: Executive Director of the Fashion Scholarship Fund, Peter Arnold
The Branding Expert: Personal & Consumer Brand Strategist, Aliza Licht
The Man Behind Marketplaces: Co-Founder and co-CEO of Mirakl, Adrien Nussenbaum
The Retail Tech Guru: Founder and CEO of Coresight Research, Deborah Weinswig
The Events Aficionado: Peter Englehart, CEO of HITS Horse Shows
The Truffle Maestro: CEO of Sabatino Truffles, Federico Balestra
The Advocate of Failure: Dr. Samuel West, Founder of the Museum of Failure
The Creator of Shoe Joy: Neely Powell, Founder & CEO of Charleston Shoe Co.
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