Today’s Guest is Bryan Mattimore. An Innovative thinker and author and co-founder and “Chief Idea Guy” of the Growth Engine Company, a 24-year-old innovation agency based in Stamford, Connecticut.
In his business consulting career, Bryan has “ideated” and managed over two hundred successful innovation projects, leading to $3 billion in new sales annually for one-third of the Fortune 100 companies. Clients include IBM, LVMH, Merck, Pepsi, P&G, Mondelez, and Unilever, to name a few.
Bryan is a Senior Fellow with The Conference Board and an innovation and marketing instructor for Caltech in their Executive Education Department. His two-day creativity workshop, Ingenious Problem Solving combines the newest advances in generative AI with proven group ideation techniques.
Bryan’s seven books on creativity, ideation, and innovation processes include 21 Days to a Big Idea and Idea Stormers. A cum laude graduate of Dartmouth College with a major in psychology, his two new books on creativity and AI are Quirks and Quotes
In this episode, we'll delve into Bryan's unique perspective on ideation, his thoughts on the evolving landscape of technology, and his valuable advice for organizations facing seemingly impossible challenges.
Highlights
Quote of the Show
There are so many quotes in this episode, but a stand-out point is that,
“Even if done poorly, using these techniques is better than not trying at all or just asking for ideas.”
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