Andy Bartlett, an experienced UK-based product designer, joins Sofeast's CEO Renaud Anjoran on the podcast once again. Following on from a recent episode where Andy introduced industrial design and how to work with designers, this time they break down the ID process (with a focus on electro-mechanical products being made by startups and SMEs) into 6 detailed 'phases' and Andy explains each drawing from his own long experience. This will be helpful for anyone who's currently developing a new product and will need to work with an industrial designer as you will understand roughly how the process will work.
*Apologies for any occasional tapping sounds during this recording* đ đÂ
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Show Sections00:00 - Greetings & introduction.
03:22 - What does the ID process typically include?
There are 6 phases:
04:38 - Clarification of needs.
16:29 - Early discovery.
19:19 - Initial concepts.
33:57 - Focus on 1 concept.
41:29 - Handover & follow up.
43:07 - Detailed aesthetics.
45:17 - Follow up once the product is being developed.
47:36 - Wrapping up.Â
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Related content...Andy is a friend of the show and has been on a few times. You may remember him from shows about good project management of Chinese suppliers and NPI process best practices.
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