Joe Pulizzi ~ Author of Killing Marketing, Content Inc.
~ Current Series ~
100 Interviews with 100 Major Influencers
Today, we have the man who is known as the "Godfather of Content Marketing", Joe Pulizzi on our show! Joe started Content Marketing Institute back in 2007 and later started Chief Content Officer Magazine and Content Marketing World. These have become the leading education and training organizations for content marketing as well as the largest in-person content marketing event in the world. There are few people in the content marketing field that haven’t heard about Joe and today we get to pick his mind for almost an hour.
Joe will share with us what it is like after selling his business that he built for nine years. We talk about why it might be a bad idea to fall in love with your products and services. Joe shares about how he would build a community in today's world, and some practical tips about being a major influencer.
02:00: Joe’s Taking His First Vacation Completely Offline
02:41: Joe On Balancing His Life Never Taking Time Offline for 10 Years
06:47: How Joe Became the Godfather of Content Marketing
15:56: Should You Fall in Love With Your Products/Services?
20:54: Building a Community in Today’s World
23:58: The Future of Content Marketing
33:22: Changing From the Idea of an Office Space Business to a Location-Independent Business
35:53: 6-Figure Mentality vs. 7-Figure Mentality
38:06: Joe on Hitting Monetary Goals
41:40: Life After Selling a 9-Year Business
Contact Info:
http://www.joepulizzi.com/
Twitter: @joepulizzi
“Media companies have been doing this for 200 years. They focus on building one property on one content platform they do it really well. They build an audience, and then they diversify.” Joe Pulizzi
Website:
https://www.thebusinessmethod.com/joe-pulizzi
Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2
Google Podcasts:
https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D
Spotify:
https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po
HP#184 ~ This One Easy-to-Do Thing Will Have the Biggest Impact on Your Life
HP#183 ~ Selling Big & Staying True: The Importance of Relationships Outside of Business ~ Roland Frasier
HP#182 ~ Billion Dollar Happiness: Unveiling How Roland Frasier Stays Positive
HP#181 ~ Get Rid of Anything That Isn't Your Superpower ~ Roland Frasier
Ep.561 ~ He's Built & Sold 24 Businesses from $3 Million to $4 Billion ~ Roland Frasier
HP#180 ~ Mind of a Mogul: Cracking the Code of Slow & Massive Business Growth ~ Jason Fried
HP#179 ~ On the Importance of Moving Forward ~ Jason Fried
Ep.560 ~ No Goals, No Outside Money & Small Teams of Two Built this Billion Dollar Company ~ Jason Fried
HP#178 ~ Why Work Doesn't Happen at Work
HP#177 ~ Inside a Billion Dollar Company: Why They Stick to Only Teams of 2ppl
HP#176 ~ Why What You Are Applying in Your Business is Completely Wrong ~ Jason Fried
HP#175 ~ Billionaire Shares How to Use the 80/20 Principle in Your Business
HP#174 ~ Billionaires That Apply the 80/20 Principle w/ Richard Koch
HP#173 ~ Discovering the 80/20 Principle Literally Led Him to a Billion Dollar Net Worth
HP#172 ~ Find a Distribution Model Before You Start Your a Business | From a Billion-Dollar Founder
HP#171 ~ He Made His 1st Billion-Dollar Nootropic in a Bathtub
HP#170 ~ How the Founder of a Billion-Dollar Nootropic Company Starts His Day
HP#169 ~ The Value of Dedicating 10 Years to 1 Business ~ Shaahin Cheyne
Ep.559 ~ Selling $1Billion Before he was 23 Pre-Internet, Pre-Facebook, Pre-iPhone ~ Shaahin Cheyene
HP#168 ~ Pt.3 of Sitting Down w/a Billionaire
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