DMOU: Destination Marketing Organization University
Business:Management & Marketing
To kick off the 2023 season of DMOU, we turn to Vail Ross, STR’s Senior VP of Sales & Marketing. And, in this episode she shares her insight into what matters most for hoteliers now as we emerge from the ravages of the pandemic. It’s a fascinating look into one of a DMO’s most important client bases that you won’t want to miss…plus how Vail went from wanting to be a political operative to one of the most quoted hospitality experts on the planet. Join us.
141: Denny Edwards • Driving Destination Defining Development
140: Ed Tomasi • The Promise of Esports
139: Maura Gast • "If You Build a Place" Turns 15
138: Sarah Miller • Entering the NIL Arena
137: Mary Kay Wydra & Caroline Boland •Sister Cities Maximized
136: Sophia Hyder Hock • The Expansion of EDI to Embrace Social Inclusion
135: Scott McCrea • Engaging the Local Community
134: Leslie Miller • The PR Goldmine of Inviting ET to Lexington
133: Cheryl Kilday • Combining the Best of Both Worlds
132: Randy Fiveash • Reflections from Over 45 Years in the DMO World
131: Stacy Ritter • Welcoming in an Unwelcome Environment
130: Joshua Schamberger • Playing on the World Stage
129: Leah Chandler • The Renaissance of Puerto Rico’s Brand
128: Josiah Brown • Selling (Not Telling) Our Stories
127: Fred Dixon • The Chair’s Agenda
126: John Groh & Dave Herrell • The Story Behind Illinois’ 12-Year Battle to Pass Tourism Improvement District Legislation
125: Rick Antonson • The New Book and Rick’s Take on the Future of Destination Leadership
124: Brook Kaufman • The Eclipse, Running for Public Office and Stepping into a New Community
123: Sherrif Karamat • On How DMOs are Missing the AI Opportunity
122: Kelly Barbrey • Destination Ambassadors Elevated
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