Young and Profiting with Hala Taha
Business:Entrepreneurship
In Part 1, we discussed generating passive income to fuel your business, testing your business idea before launching it, identifying a viable market for your product, and why you shouldn’t focus entirely on revenue when you’re first starting out. In Part 2 of this YAPSnacks series, you’ll learn more about picking the right price for your product, a simple marketing framework for businesses of all sizes, the five pillars of scaling your business, and how to establish your company’s core values.
Featured in this episode are Alex Hormozi, founder of Acquisition.com and Gym Launch and author of $100M Offers: How to Make Offers So Good People Feel Stupid Saying No; Donald Miller, CEO of StoryBrand and author of Business Made Simple; Allison Maslan, founder of Pinnacle Global Network and the world leader in scaling businesses to nine figures; and Darius Mirshahzadeh, author of The Core Value Equation.
In this episode, Hala and various guests will discuss:
- Solve problems for a specific audience
- Vicious pricing cycles vs. virtuous pricing cycles
- People ascribe more value to higher-priced commodities
- StoryBrand’s unbeatable marketing framework
- These 7 things happen in every story
- Incorporating storytelling techniques in marketing
- 5 pillars of scaling your business
- Batching your time to maximize productivity
- Using viral and sticky language for your core values
- Picking the right core values for your business
- And other topics…
Resources Mentioned:
Alex Hormozi: The Value Equation, How to Make Offers So Good People Feel Stupid Saying No | E199: https://podcasts.apple.com/us/podcast/alex-hormozi-the-value-equation-how-to-make-offers-so/id1368888880?i=1000588801031
Donald Miller: Storytelling for Business | E120: https://podcasts.apple.com/us/podcast/donald-miller-storytelling-for-business-e120/id1368888880?i=1000527069775
Allison Maslan: Scale Your Business | E170: https://podcasts.apple.com/us/podcast/allison-maslan-scale-your-business-e170/id1368888880?i=1000561549471
Darius Mirshahzadeh: The Core Value Equation | E177: https://podcasts.apple.com/us/podcast/darius-mirshahzadeh-the-core-value-equation-e177/id1368888880?i=1000568710829
LinkedIn Secrets Masterclass, Have Job Security For Life:
Go to yapmedia.io/course and use code PODCAST to get 40% off the masterclass!
Sponsored By:
Shopify - Sign up for a $1 per month trial period at shopify.com/profiting
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Hala Taha: Leveraging LinkedIn for Career and Business Success | How to Money
Michael Easter: The Comfort Crisis, Embracing Discomfort to Reclaim Your Wild, Happy, Healthy Self | E290
Sal Khan: How AI Will Revolutionize Education | E289
Bill Perkins: I’m Planning to Die with Zero Dollars in the Bank and You Should Too | E288
YAPClassic: Nir Eyal on How to Become Indistractable
Dr. Michael Gervais: The Relationship Between Your Mind and Performance | E287
Lisa Bilyeu: Attract Meaningful Relationships and Achieve Your Dreams with Radical Confidence | E286
Fei-Fei Li: The “Godmother of AI”, Keeping Humanity at the Heart of the AI Revolution | E285
YAPClassic: Ex-Google Officer Mo Gawdat Warns About the Dangers of AI, Urges All to Prepare Now!
Stephen Wolfram: AI, ChatGPT, and the Computational Nature of Reality | E284
YAPClassic: Brian Scudamore, Turning Trash Into a $600M Empire
Sally Helgesen: How Inclusion and Visionary Leadership Fuel Innovation at Work | E283
Joel Larsgaard & Matt Altmix: Our Top Personal Finance Hacks for Millennials | E282
Ryan Serhant: The 3-Step Strategy System You Need to Build Your Brand From Scratch | E281
YAPClassic: David Allen on Mastering the Art of Stress-Free Productivity
Dr. Will Cole: Optimize Your Gut Health for Peak Performance | E280
Sean Cannell: Start a Profitable YouTube Channel in 2024 | Part 2 | E279
Sean Cannell: Start a Profitable YouTube Channel in 2024 | Part 1 | E278
YAPClassic: Vernā Myers on Overcoming Bias and Promoting Equity
Kelly Roach: Designing a Balanced Life for Family-Focused Entrepreneurs | E277
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