Cyrus Rustom teaches strength through struggle. He has been coaching nutrition, fitness, health and peak performance for 13 years. Prior to his fitness industry career, he served as Royal Marines Commandos for 5 years, including a tour in Afghanistan on Operation Herrick 2006. His style of coaching is tough love. Cyrus almost died in a life-threatening incident in Afghanistan and bounced back to grow a successful 15-year career in fitness. He opened two fitness facilities in his hometown of Dubai and also coaches mindset, discipline, fitness, and nutrition. His current business started during Covid and against all odds, has not just survived but thrived. His business now generates over $1,000,000 a year in revenue. Cyrus also works for the Royal Family in Dubai, UAE. Cyrus attributes his success to his ability to extract powerful lessons learned through massive trauma.
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