"Business experimentation brings the scientific method to management decision-making. If you make changes without running experiments, you’re playing the lottery." - this is quote from our today's guest Stefan Thomke.
He is a Harvard Business School Professor and author of the book Experimentation Works: The Surprising Power of Business Experiments. Stefan is an authority on the management of innovation and has studied the best companies like Microsoft, Amazon, Booking.com, and Netflix, among others.
What you will learn about business experimentation from this interview?
You can find the link to the full interview article with transcripts and all links here:
https://www.diggintravel.com/airline-innovation-business-experimentation/
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