This week's episode is entitled "Selling from Scratch: Foundations and Fundamentals for Building Your Sales Team". Our guest is Jim Wilson, Operating Partner at Costanoa Ventures.
We talk about the impact of the COVID19 outbreak on sales, but we also get down to some good, timeless sales team building wisdom and give you some great takeaways you can use both right now and going forward.
I love the advance of social selling tactics. I love the advance of challenger sale and the teach and tailor type mentalities. But I think in our effort to create more value as trusted advisers, a skill that isn't being taught as much today is how to ask for the deal, how to ask for the sale, and how to close.
I ask Jim to double down on these and provide examples and ideas. You'll love his Four Cs of Closing. Listen in to hear his answers about how companies put more of a focus on these in the organization. He answers if this a training issue and shares the best ways for companies to get better at closing. This and MORE. Listen in now and read the full transcript on the Heinz Marketing blog starting Mon. 3/23 at 6am PST.
Balancing Brand and Demand in a Scale-Up Business
What’s Old is New: Timeless Sales Fundamentals at Work in 2024
A Seamless Sales/Marketing Approach to Drive Pipeline and Bookings
The Buyer's Journey is a Lie
How Mindset, Skillset and Human Connections Combine To Unlock Sales Performance
Beyond Hard Work to Meaningful Impact
How Change Management Unlocks Marketing Transformation
How to Maximize Meetings for Maximum Sales and Marketing Impact
Selling at a High Level in a Down Market
Lessons from the SaaS Sales Trenches
Hiring a Sales Team In Today’s Market
Customer-Led Growth Best Practices
Not enough Leads? Try CA2 - Change Your Arguments/Change Your Audience
Why AI Will Redefine the Workplace, for the Better
Using Intent Signals to Optimize Content & Sales Outreach
Motivation + Development = Sales Manager Success
How AI Will Improve Your Sales Prospecting
Modern B2B Pricing Best Practices
Tiffani Bova Will Change The Way You Think About Growth
The Convergence of Traditional Demand Gen and ABM
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