Every business needs a reason why customers should buy from them instead of their competition. It doesn’t have to be anything grandiose, it just needs to matter to the customer.
Jessica Totillo, an eCommerce strategy expert, shares her wisdom and highlights seven ways that businesses can gain competitive advantage and increase conversion on eCommerce websites.
Jessica is working with and learning from the top experts in the digital marketing and eCommerce industry and loves working with female entrepreneurs and teaching the secrets of 7-figure eCommerce businesses.
Takeaways
#1 Know your customer.
#2 There's most likely someone else out there who sells what you sell, but nobody else is you.
#3 Build trust in your customers by putting time and effort into factors like social proof, product reviews and content and videos that tell your story.
Connect with Jessica
Website
Show Links
The eCommerce Podcast
eCommerce Masterclass
Keep Optimising Marketing Podcast
Show Sponsor
Kurious Digital
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around the site and book a demo.
Links to other platforms where this podcast is available
Apple Podcasts
Stitcher
Spotify
#99 - You Probably Don’t Need A/B Testing
#98 - LinkedIn Events - How to Get the Most Out Of It
#97 - How To Find Your Remarkability For Competitive Advantage
#96 - Why You Should Be Using AI In Your eCommerce Business
#95 - How to Grow Your eCommerce Brand Using YouTube Videos
#94 - How To Leave Amazon And Set Up Your Own Website + Brand
#93 - How To Capture Zero-Party Data To Effectively Personalise At Scale
#92 - Why Giving Stuff Away Leads to More Sales with Influencer Seeding
#91 - The Case For Conversion Rate Optimisation: Experiment To Learn
#90 - What Does eCommerce Marketing Look Like In 2022
#89 - Grow Your eCommerce Business by Stealing These 7 Secrets From the Military
#88 -Technology Isn’t The Issue - You Are!
#87 - Why You Should Stop Using Facebook Ads And Start Google Advertising
#86 - Maximising the Lifetime Value of a Customer
#85 - Five Steps For Successful Amazon Branding
#84 - Why You Should be Using Micro Influencer Marketing, and How To Do It Properly
#83 - How SEO Ranking Can Improve Your Customer Experience
#82 - Eight Steps to Funny Sales Videos That Sell
#81 - How to Create a Killer About Page That Converts
#80 - An eCommerce Success Story: Jared Mitchell
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays