As I mentioned in my last podcast, video marketing requires a digital strategy. And having a strategy for a video shoot is no different.
Successful shoots require location scouts, storyboards, contract negotiations, and a WHOLE LOTTA planning! Pre-production is key to getting quality footage that aligns with the video’s goals, and at WireBuzz we don’t just wing it, we pre-plan to capture something AMAZING! We wouldn’t offer our clients anything less.
Plus, we have a team huddle after every shoot to debrief and identify what we did well and what we could do better. Because there will always be learning opportunities.
We recently shot a national TV commercial and the crew was kept on their toes! But we were prepared and are super stoked about the footage we captured.
This week on the podcast I talk to WireBuzz Producer Alicia Longo and Director of Production Devon “Devo” Dresbek about how they strategized for the big shoot. We discuss all of the wins and both team members weigh in on what we could improve on next time.
The process we consistently use to become the best in our industry was taught to us by my friend Dr. Jay Harness, one of the top cancer experts in the world, who recently joined me on Ep. 284 “How To Be The Best In The World.” You can find that episode on iTunes, Stitcher, or Google Play by searching “Video Marketing Mastery.”
Video is the most powerful tool in business and with the right strategy and execution we can consistently achieve our client’s goals.
“A satisfied customer is the best business strategy of all.” - Michael LeBoeuf
Click play to hear how we strategize during pre-production for high quality results that bring our customers back over and over again.
Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself
Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt
Ep. 475: The Limiting Belief a Teleprompter Solves
Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone
Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara
Ep. 472: Getting your Natural Charisma to Shine Through on Camera
Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing
Ep. 470: Todd Reveals the Blue Speedo Story
Ep. 469: Todd Recaps Week 1 of His Bootcamp
Ep. 468: When and Why to Use Animation in Video
Ep. 467: Todd Talks Buyer Philosophy
Ep. 466: The Viral Video Hoax
Ep. 465: Breaking Down a Client Testimonial Story
Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine
Ep. 463: Why Adding Massive Value is Vital
Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach
Ep. 461: The Pros and Cons of Using a Teleprompter
Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel
Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed
Ep. 458: Todd After Dark: Growth Games and Career Acceleration
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