The Tom Ferry Podcast Experience
Business
It’s a fact: the recruiting practices you use when building your team will determine the quality and compatibility of the talent you attract – and therefore how much money you make. Because if real estate is all about population and growth, running a brokerage is about just one thing – having quality people to sell more houses.
Emily Kettenburg has been in real estate for 30 years, and today she’s helping thousands of teams recruit thousands of agents. Chris Giannos is the CEO of Humanize.io, and he’s created a system for helping teams recruit for the level of success he’s achieved.
On this episode of the podcast, I’m talking to these two champions of the industry about the best recruiting practices for real estate agents, how to identify talent, and the onboarding strategies that create a winning team.
If you’re running a team, this episode is essential. If you’re not yet, it’s even more important. So watch it, right here.
In this episode, we discuss…
0:00 – Get clear on your avatar
3:35 – Process for identifying talent
9:06 – Onboarding and training
12:31 – Challenges Chris & Emily faced
17:45 – About Humanize
21:36 – Best lead sources for talent
30:00 – Selling value without overselling
35:45 – Growth without attrition
41:35 – Worst recruiting mistakes
47:00 – Summing it up
Buyer Strategies to Implement Immediately | Tom Ferry Podcast Experience
Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing
The New Buyer Presentation – Rules & Adjustments | Tom Ferry Show
The Perfect Game | Mindset Monday
Real Estate TikTok Tactics, Tech News, & Open Houses | This Week in Marketing
Embracing Change 2: The Listing Side of the NAR Settlement | Tom Ferry Show
Turn Your Email List into Listings | This Week in Marketing
Viral Listing Strategies for Multiplying Transactions | Tom Ferry Show
Your Five Important People | Mindset Monday
4 Custom-Trained GPTs to Scale Your Real Estate Business | This Week in Marketing
Embracing Change: How the NAR Settlement Affects You | Tom Ferry Show
Instagram Updates and Trends for Real Estate Agents | This Week in Marketing
A 100-Day Plan for Listings #TomFerrryShow
Getting Stuck at the Start | Mindset Monday
Data to Dollars: Marketing as the Knowledge Broker | This Week in Marketing
Maximizing Listing Leads Before the Interest Rate Drop | Tom Ferry Show
The Thing Slowing You Down | Mindset Monday
Database Marketing for Listing Referrals | This Week in Marketing
March Listing Appointments Madness #TomFerryShow
Energy Every Day | Mindset Monday
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money