In January of 2020, I was meeting with a client who said, “Todd if we don’t get a new client this entire year, but we up-sell our existing clients, it will be a huge year for us.”
Because I’m superstitious, I immediately tensed up when my client said that. Did he just jinx his whole year? I just couldn’t wrap my brain around de-prioritizing new clients.
Suddenly a pandemic spread across the planet like wildwire, and gaining access to new prospects became nearly impossible.
That's when I realized my client was right to prioritize selling to his existing customers. So we pulled together a strategy for using video to grow his business during a friggin pandemic, without needing new clients, and refined it into an easy 4-step plan.
In this week’s episode, I highlight my plan on how to use video to retain and upsell your current customers. And you know what’s going to happen? Your existing clients—the people who already know, love and trust you—are going to be prepared to buy from you again and again.
Now that’s how you pandemic proof your business and you can do it with videos that automatically get sent every time one client goes to the next stage of the buyer's journey.
BOOM!
Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself
Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt
Ep. 475: The Limiting Belief a Teleprompter Solves
Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone
Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara
Ep. 472: Getting your Natural Charisma to Shine Through on Camera
Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing
Ep. 470: Todd Reveals the Blue Speedo Story
Ep. 469: Todd Recaps Week 1 of His Bootcamp
Ep. 468: When and Why to Use Animation in Video
Ep. 467: Todd Talks Buyer Philosophy
Ep. 466: The Viral Video Hoax
Ep. 465: Breaking Down a Client Testimonial Story
Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine
Ep. 463: Why Adding Massive Value is Vital
Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach
Ep. 461: The Pros and Cons of Using a Teleprompter
Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel
Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed
Ep. 458: Todd After Dark: Growth Games and Career Acceleration
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