Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
In this rebroadcast of episode 67 with a new introduction, we debunk myths about burst advertising, branding, and customer retention with Dr Margaret Faulkner, Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science at the business school, in the University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.
Full marketing science resources here.
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: GoFundMe's Charitable Gap, Ocean Cleanup Concerns, and AI's Role in Preserving Indigenous Languages (news)
Billionaire Philanthropy Shifts & EU Greenwashing Crackdown (news)
Aid or Obstacle? Debating USAID's Food Program (news)
2024 Must Know for Nonprofit Marketing & Fundraising (news)
+Half of Teenagers on Social “Almost Constantly” & Stop planting trees? (news)
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