It’s no secret that the past three years have presented fitness clubs with unseen challenges requiring immense tenacity to power through. But TITLE Boxing, the leading authentic heavy bag boxing club, has risen above the challenges and is now stronger than ever. The brand offers a workout designed to build your fitness, control your breathing, and clear your mind, with more than 145 locations and a proven franchise model that helps franchisees unleash their entrepreneurial spirit.
To find out more about the concept, we decided to catch up with Felicia Alexander, CRO of BoxUnion and TITLE Boxing Club, whose love of fitness started at a very young age. Felicia found her passion for boxing when she was only 16 years old, having lost her father to a sudden heart attack. Channeling the pain, Felicia put on the gloves and felt the inner power she never knew she had.
She went on to have a successful career as a sales and marketing executive for companies like Sun Microsystems, Sony, Mattel, and Leaf Group. Together with her business partner, Todd Wadler, they launched BoxUnion back in 2017.
Now, having been acquired by BoxUnion in early 2021, TITLE Boxing has been heavily investing in infrastructure and the refinement of operations to support franchisees.
Join us on this episode of the Global Franchise Podcast as Felicia talks about exploring a gap in the market, improving members’ experience, and most importantly, knocking out the mental health stigma.
To keep your finger on the beating pulse of franchising, sign up for our newsletter at global-franchise.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
Ⓛ https://www.linkedin.com/company/global-franchise/
ⓣ https://twitter.com/globalfranmag
ⓕ https://www.facebook.com/globalfranchisemag/
This episode of the Global Franchise Podcast is brought to you by Unleashed Brands, the world’s first youth enrichment franchise platform helping kids learn, play, and grow. For more information about the platform and franchise opportunities under Unleashed, head over to www.unleashedbrands.com.
Double your business revenue in 90 days, with Simon Severino of Strategy Sprints
Break bias and build resilience, with Christina Russell of Radiance Holdings
From a legendary California pizza to a global brand, with Giorgio Minardi of California Pizza Kitchen
Franchising as a force for good, with Dave Keil of Franworth
Essential advice for prospective franchisees, with David Weaver of Franchise Your Freedom
Three lessons for growth-focused franchisors, with Michael Browning of Unleashed Brands
How competition can drive franchising success, with Chris and Jenny McCuiston of Goldfish Swim School
Why experiences are crucial in franchising, with Vanessa Yakobson of Blo Blow Dry Bar
From homelessness to international acclaim, with Sanjeev Sanghera of Döner Shack
Bringing together property franchising and wellness professionals, with Brian Kelley of Phenix Salon Suites
Will flexible workspace franchisors maintain momentum, with Paula Mercer of Venture X
The international power of brand recognition, with James Williams of Mayweather Boxing + Fitness
Trends dictating the future of multi-unit franchising
Funding and legal strategies for multi-unit growth
A day in the life of a multi-unit operator
Why choose multi-unit franchising in 2022?
Why timing is everything for the growth of CBD franchising, with Jay Benge of Your CBD Store
Why cannabis franchising is looking greener than ever in 2022, with Mike Weinberger of Unity Rd. & Andrew Bowden of Item 9 Labs Corp.
How lifestyle franchising is making a difference, with Hansel Lynn of theCoderSchool
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money