Trendwatch Podcast

Trendwatch 010: To Engage, or to Not Engage

The Innovate By Day team weighs in on showrunner engagement, the dialogue between fans and writers' rooms, and why we still think being part of the conversation is a good thing.

Trendwatch 009: Sponsored, or Sold Out?

The Innovate By Day podcast crew discusses fan reactions to sponsored content and the balance between of creating compelling original content creation and making a living.

Trendwatch 008: Star Wars Edition

Star Wars: The Force Awakens is mere days away and the hype couldn’t be more palpable. The past year has been rife with merchandise, advertising, and promotion of every conceivable kind. Whether it’s Chewbacca on a jar of Coffee-Mate or an RC BB8 droid you can buy your kids for Christmas, there’s a good chance that something in your home is branded by Star Wars.

Trendwatch 007: FOMO? YOLO.

Kids on Social: the pressure to conform, to post only the perfect picture, to comment and respond in just the right way. Team IBD talks about teens and the difference between public persona and private life. Are they living Mean Girls 2.0? Is social media contributing to Fear of Missing Out (FOMO)? Are we providing a positive or negative influence for our kids in the way WE use social media? The multigenerational team of specialists at IBD weigh in.

Trendwatch 006: For Paris, and the World

The team talks about the Paris crisis, how the world has responded, and how social media now plays a key role in spreading news, helping people find out about their loved ones, and the dark side of Crisis FOMO.