Choose Hard with Cody McBroom

#99 - Why Most Online Coaches Fail (and How to Fix Your Business Systems) w/ Arielle DeYampert

In this episode of the Choose Hard Podcast, Cody McBroom is joined by Arielle DeYampert, Director of Coaching at Tailored Coaching Method, to pull back the curtain on the real-world struggles online coaches are facing in 2026.While the industry is flooded with marketing gurus and business "hacks," Cody and Arielle argue that high-quality coaching must come first. They share how TCM built a $1.5M yearly revenue business without relying on paid ads, proving that results and referrals are the ultimate growth engines.In this episode, we dive into:- The Certification Gap: Why most coaches lack the systems for effective onboarding, check-ins, and client communication.- Tactical Mindset Coaching: How to help clients break the "all or nothing" cycle by removing judgment language (like the word "should") and building emotional resilience.- Driven vs. Dragged: Understanding the pivot from pain-driven motivation to desire-driven fulfillment.- Building Irresistible Trust: The framework behind moving a client from a stranger to a vulnerable, high-adhering advocate who refers to their entire circle.- The Content Flywheel: How to repurpose one long-form video into scripts, reels, blogs, and emails to dominate search results (AEO/SEO) across multiple platforms.- High-Agency Thinking: Why successful coaches must gather value even from people they personally dislike to solve problems for their clients.Whether you are a new coach struggling with imposter syndrome or a veteran business owner looking to scale with integrity, this conversation provides the tactical, science-backed blueprint for professional coaching success.- Submit Your Coaching Q&A: choosehardpodcast.com- The Mentorship: Tailored Coaching Mentorship- In-Person Mastermind (May 2026): Limited to 30 seats—https://www.tailored-coaching.com/tailored-live-mastermind - Follow the Podcast on IG: @choosehardpodcastGET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠ - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠ GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠ 💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠IG -⁠https://www.instagram.com/codymcbroom⁠YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠Resources & Mentions:INQUIRIES – ⁠info@tailoredcoachingmethod.com

#98 - The Online Coach’s Blueprint: Results, Retention, & Referrals

In this solo episode of the Choose Hard Podcast, Cody McBroom breaks down the essential systems every online coach needs to move from a "hobbyist" to a high-level professional. Addressing the most common struggles in the digital coaching space, Cody dives into the psychology of client retention, the art of the efficient check-in, and the specific "coach personas" that are actively killing your business.Whether you are struggling to get your clients to track their food accurately or you want to trigger more organic referrals, this episode provides a tactical blueprint for improving the client experience. Learn how to help your clients navigate a true identity shift so that their results—and your working relationship—last a lifetime.Attend The Live Mastermind on May 15-16th: https://www.tailored-coaching.com/tailored-live-mastermind Specific Topics Covered in Episode:📌 The 4 Pillars of Client Retention📌 5 Essential Onboarding Questions📌 The 5 Versions of "YOU" Your Clients Didn't Hire📌 How To Be More Efficient and Effective w/ Your Weekly Check-ins📌 Helping Your Clients Track Calories More Accurately📌 Simple Strategies For Increasing Your Client ReferralsGET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠ - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠ GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠ 💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠IG -⁠https://www.instagram.com/codymcbroom⁠YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠INQUIRIES – ⁠info@tailoredcoachingmethod.com

#97 - From $250 to $30 Million: DadGang on Building an Iconic Brand & Global Community For Dads

What happens when three friends in a group text decide to turn a shared passion for fatherhood into a business? You get Dad Gang, a brand that started with just $250 and has since sold over $30 million in hats. In this episode, I’m joined by co-founders Bart and EJ to pull back the curtain on one of the most inspiring entrepreneurship stories I’ve heard in years.We dive deep into the "origin story" of Dad Gang—from selling out their first 100 hats in 36 hours to building a community of over 14,000 dads who support each other through the "forever marathon" of parenting. Bart and EJ open up about the hard transitions they made, including the moment EJ realized his daughter needed his presence more than his paycheck, leading him to resign from a 15-year career with no backup plan.In this episode, we discuss:- The Power of the Niche: Why they ditched "corny" dad gear to create a streetwear-inspired brand for the modern father.- Operational Excellence vs. Marketing Magic: How staying in their "lanes" allowed them to scale to a million hats sold without the typical friction of a partnership.- Fatherhood as Training: Using the challenges of parenting as a catalyst for personal growth and spiritual discipline.- The "If You Know, You Know" Philosophy: The meaning behind their iconic side-hit and why community is the real product, not the apparel.- The Lean Startup Model: Why they prioritize efficiency and profit over head-count and ego.Whether you're an entrepreneur looking for the blueprint to scale or a dad trying to be the best role model for your kids, this conversation is a masterclass in choosing the hard path to build a life of alignment.Connect with Dad Gang:Website: dadgang.comInstagram: @dadgang.coFacebook Group: Dad Gang VIP (14,000+ members)GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠ - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠ GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠ 💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠IG -⁠https://www.instagram.com/codymcbroom⁠YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠INQUIRIES – ⁠info@tailoredcoachingmethod.com

#96 - Q&A: Parenting Standards, Business Burnout, & Aging Like an Athlete

Are you addicted to the scale moving? Do you struggle with an "all-or-nothing" personality that sabotages your progress after one bad meal? In this high-intensity Q&A episode, Cody McBroom tackles 10 listener questions that bridge the gap between elite physique science and the psychology of high performance.From the "Maintenance Mental Block" to the truth about functional training and the pitfalls of "soft" self-care, Cody delivers a masterclass in brutal honesty and logical decision-making. Whether you’re a parent trying to instill discipline in your children or a 35+ trainee looking to stay athletic into your 50s, this episode provides the "Choose Hard" blueprint for leveling up every area of your life.✅ Mastering the Maintenance Phase: How to stop viewing "protect" seasons as wasted time and channel your addiction to progress into other areas of life.✅ The Logic of Rest vs. Avoidance: Distinguishing between genuine recovery needs and just being "soft" by using third-person perspective and brutal honesty.✅ Training for the Long Game: Why age doesn't dictate volume, but skill acquisition and joint-friendly exercise selection do.✅ Rewiring the 'All-In' Fallacy: Using the "Is that really true?" technique and if-then statements to build resiliency after a slip-up.✅ Legacy and Success: Why "ignorance is bliss" in business and how the evolution from Boom Boom Performance to Choose Hard changed Cody's perspective on the difficulty of success.GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠ - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠ GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠ 💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠IG -⁠https://www.instagram.com/codymcbroom⁠YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠In This Episode, We Cover:INQUIRIES – ⁠info@tailoredcoachingmethod.com

#95 - The Hybrid Athlete Blueprint: A Step-by-Step Guide to Strength & Running

Can you truly build world-class strength while training for an ultra-marathon? For years, the "interference effect" told us that cardio kills gains—but the science says otherwise.In this definitive solo episode, Cody McBroom breaks down the Hybrid Athlete methodology: a training system designed to make you a more capable, resilient, and high-performing human being.Cody dives deep into the research, debunking the myth that aerobic work eats away at muscle tissue. Instead, he explains how improving your aerobic capacity actually enhances your ability to build muscle by boosting mitochondrial health, nutrient delivery, and recovery between sets.Whether you want to look like a bodybuilder but perform like an elite athlete, this episode provides the step-by-step blueprint to fueling, programming, and periodizing your way to a hybrid physique.- The Science of "Both": Why the interference effect is a myth of improper dosing, not biological incompatibility.- Mitochondria as Muscle Fuel: How zone 2 training improves oxidative capacity, allowing you to handle more lifting volume.- The 6-Phase Hybrid Blueprint: From auditing your baseline to managing "stress buckets" and building a weekly split.- The High-Low Model: Consolidating high-intensity stressors to maximize CNS recovery.- The "Hybrid Tax": How to calculate your fueling needs and utilize intra-workout carbs to prevent "bonking" without ruining your body composition.- Injury Prevention: Why unilateral work and posterior chain training are non-negotiable for runners who lift.📌 Read The Ultimate Hybrid Athlete Training Guide, Here: https://tailoredcoachingmethod.com/hybrid-training-program-the-step-by-step-guide-to-strength-running/GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠ - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠ GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠ 💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠IG -⁠https://www.instagram.com/codymcbroom⁠YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠In This Episode, We Cover:INQUIRIES – ⁠info@tailoredcoachingmethod.com