326. Jordan Gonda: How to Accelerate Your Business to Record Breaking Sales
In this episode, Jere is talking to John Gonda, a top real estate agent in Los Angelos. In the business for less than 4 years, John has already broken sales records, starting a new business that serves his existing business as a top agent, and launching to new levels most real estate agents never dream of. In their conversation John shares his mindset and the small things that are making huge impacts in his career as he and Jere talk aboutHow to accelerate your business to record breaking sales in luxury real estate… despite your age or your time in the business. ⏱️ Timestamps:0:06 Jordan's Sales Records1:03 The Challenges of Breaking In2:03 Getting Traction Fast2:51 Winning a Record Breaking Listing4:20 Jordan's Secret to Building Connections5:39 Talking About Price with Listing Prospects7:28 Listing Appointments with Santiago Arana8:56 Honing in on the Right Things10:42 "Pop By's" for Men?11:43 The 3 Things to Leverage12:35 'The Off Market Advantage' in Luxury14:43 Jordan's Lethal Combination for Success15:54 Listening- & What to Listen For18:06 Leveraging Resources for Clients19:29 Checking Your Ego21:10 Flipping Biggest Challenges of Being an Agent21:54 Building a 'Business Feeder' for Your Business23:58 Choosing What Risks to Take23:58 Choosing What Risks to Take25:21 Figuring It All Out27:00 Leveraging What You Have For What You Want27:58 Door Knocking29:20 Making it Happen (Not Waiting)31:28 Knowing What Makes You Stand Out33:15 Making Door Knocking Work37:21 Understanding MLS & What Agents Really Do38:25 Jordan's Greatest Resource38:53 Partnering on Transactions" Quotes"People want the real deal.""Align yourself with the right people.""Work as hard as possible."🙋♂️ People mentioned: Santiago AranaAaron KermanKurt RappaportJMPodcast.comWhere top real estate agents well how they do it.This podcast is where real estate agents across the country to come together sharing ideas to take your there and our business to the next level.► YouTube Channel: YouTube.com/c/JereMetcalfPodcast
325. Brett Dickinson: How to Show Up & Dominate Luxury Listings
In this episode Jere is Live in-person with Brett Dickison in La Jolla, at Brett's listing, The Sand Castle, offered for $108,000,000. Brett breaks down how he wins and sells ultra-luxury listings. They dive into pricing psychology, the motivators of the billionaire buyer, cooperative competition with agents, negotiation finesse, and why the best closers tell the best stories as they talk aboutHow to Show Up & Dominate Listings. ⏱️ TIME STAMPS0:00 Teaser Intro: Changing the Game0:20 About the Sand Castle2:13 You've Got the Listing, Now What3:16 Changing the Price Reduction Game4:57 Without this Photography Approach, You Lose Buyers for Your Listings6:27 Being the PR Engine for your listings7:18 Stories that Sell7:32 Targeting The Real Buyers for Your Listings11:17 Micro-events That Create Deal Flow13:48 The Unseen Gems That Create Value For Listings15:26 Becoming 'The Name' That Wins The Listings16:27 Owning Your Value in Client Conversations17:15 'The 15 Year Overnight Success Story'19:09 Rationalizing the Price21:00 Framing it22:15 The Brand versus The One of a Kind Sale23:17 The Power of Stories25:15 Adjusting for the Buyer Pool26:09 "Situational Hierarchy"27:02 At a Listing Appt - It's Not About The Price30:02 A Problem with Zillow30:47 Communicating When Clients Are 'Not Right' about Price33:07 Beating the Zillow 'Algorithm'36:34 Opening Your Mind to Bigger Price Points38:42 Being a Cooperative Competitor43:04 Pricing Conversation at the Listing Appointment45:15 The Performance Element in Negotiating49:20 Use Your Negotiating Weapons52:20 Commission Scripts, Conversations, and Stories58:15 Brett's Greatest Resource for his Personal Success59:32 Brett's Book Recommendation1:02:13 Brett's Final Words of Advice📖 Book Recommendations: Pitch Anything by Oren Klaff: https://amzn.to/4naBTNv The Truth About Pricing https://amzn.to/47UGOgTJMPodcast.comWhere top real estate agents well how they do it.This podcast is where real estate agents across the country to come together sharing ideas to take your there and our business to the next level.► YouTube Channel: YouTube.com/c/JereMetcalfPodcast
324. Erin Krueger: How to Build the Team and the Culture that Dominate the Market
In this episode, 324, Jere is talking to Erin Krueger, the number one real estate agent and team in Nashville, Tennessee, not to mention a top agent, at number 15, in the country. Erin is back, after 200 episodes, for round three. She shares where she is now, the incredible successes, and the unthinkable tragedies that have shaped her journey... and of course, the release of her new book, Capture the Culture, as Erin and Jere talk about:How to Build the Team and the Culture that Dominate the Market⏱️ Timestamps:00:00 Intro (About Erin)00:44 Meet Erin 01:11 Her Book: “Capture the Culture”01:53 Why Write It & Who It’s For03:33 Difficult Days Don’t Define Us05:59 Gratitude & Leadership on the Farm07:04 Get Uncomfortable to Grow07:28 The Insatiable Demand for Authenticity08:01 Owning Your Power in Tragedy10:48 Decisions Beyond the Bottom Line13:55 Client Conversations in Difficult Times15:31 “Real” Real Estate—When Clients Need Us15:51 Caring Without Crumbling17:29 Erin’s Tests for Hiring18:59 Culture-Fit Interview Questions20:28 Another 'Erin Hiring Test'... “Email Me Tonight”22:02 How to Hire People Who Care as Much as You24:58 Leading to Win (1/30/60/90; how and when to let go)27:05 Nixing Negativity Before It Spreads32:33 Commitment to Appreciation 33:38 Growing & Promoting Top Talent37:56 Knowing Talent When You See It39:41 Scripting and Authenticity42:43 Setting the Appointment43:08 Controlling the Conversation43:54 To Build—or Not—to Build a Team46:12 Team Culture Audits & Feedback47:41 Owning Your Mistakes in Leadership49:47 Strength in “I Don’t Know” 51:37 Commission Conversations & Articulating Value52:33 “I’m Worth 12, but I'll Charge…” (value moments)54:23 Erin’s Top Resource for Success55:28 Should You Write a Book?56:36 The One Thing to Remember🔎 Quotes:“When you put yourself in uncomfortable positions and put yourself out there, things magically happen.”“Real estate is the vehicle; people are the priority.”“Listening is the number one skill in real estate.”“Leading my team, I’m like the NBA coach with a championship team—I push them to heights they didn’t know they could reach.”“Difficult days do not define us—what we do with them does.”“Fail forward. Don’t live in the setback—keep moving.”“Don’t half-ass things–do it 110%”📖 Book: Capture the Culture by Erin Krueger https://amzn.to/4gk1kJRJMPodcast.comWhere top real estate agents well how they do it.This podcast is where real estate agents across the country to come together sharing ideas to take your there and our business to the next level.► YouTube Channel: YouTube.com/c/JereMetcalfPodcast
323. Daniel Tzinker: How to create multi-million dollar transactions, embrace your past, and own who you are
Today I’m talking with Daniel Tzinker, also known as the Penthouse King of South Florida and the top agent in Sunny Isles.Partner owner of The Agency in South Florida, Danny shares his spirituality and his journey—his childhood in Siberia, immigrating to Israel at 12, working there, and serving seven years in the Israeli military—before moving to the United States.He reveals how he broke into South Florida’s luxury market, including what he calls his ‘lucky story’—his first $20 million deal.He shares lessons from both success and failure, and his first million-dollar commission, as he and I talk about how to create multi-million dollar transactions, embrace your past, and own who you are.---Timestamps: 0:00 Intro (About David Tzinker)01:05 Meet David Tzinker02:18 Life in Siberia and Isreal05:25 Business Lessons From Hardship in Childhood9:39 Hard Work and Heaven on Earth12:01 Your State and Your Words17:02 Owning Bad Decisions and Shifting to Great Outcomes21:40 Daniel’s ‘Lucky’ Break29:43 Preparation Meets Opportunity31:35 A Lesson in Underestimating Momentum 34:45 Closing Prospects and Knowing the Market39:09 Connecting and Compounding Business 41:49 Breaking out of Burnout 43:03 Why Clients Hire You44:07 You Cannot Fake Caring44:44 The Trillion Dollar Story46:27 Learn, Serve, Grow 47:24 Daniel’s Greatest Resources for Success 51:13 Daniel’s 2 Book Recommendations51:36 Daniel’s Final Word of AdviceQuotes: "There’s no elevator for success. You’ve got to take the stairs.""Remember, preparation meets opportunity.""The other agent is not competition. The other agent is my client.""Work isn’t our curse, it's our blessing, it’s our way back to heaven on earth." "You cannot pretend and you cannot fake caring." "Love the other person like he like to be loved. Not like you love yourself because I'm very hard with myself. I'm very hard.""Kindness tips the universe in your favor.” Books Mentioned: Unreasonable Hospitality: https://amzn.to/3UQvEC8Atomic Habits https://amzn.to/4lL34NjJMPodcast.comWhere top real estate agents well how they do it.This podcast is where real estate agents across the country to come together sharing ideas to take your there and our business to the next level.► YouTube Channel: YouTube.com/c/JereMetcalfPodcast
322. Sharon Beck: How to Build Record-Breaking Sales Through the Power of Your Network.
In this episode, Jere is talking to Sharon Beck, a powerhouse real estate agent in South Florida. In just five years, she’s broken three sales records and built a thriving business by turning relationships, a passion for service, and unapologetic candor into multimillion-dollar deals. She shares the challenges of transitioning from her former career into real estate—and how she earned the trust of ultra–high-net-worth clients in an ultra-competitive luxury market—as she and Jere talk about How to Build Record-Breaking Sales Through the Power of Your Network. 🕘 Time Stamps:00:00 Intro01:00 Meet Sharon Beck01:57 Sharon's Journey: Transitioning into Real Estate04:31 The Power of Philanthropy and Personal Branding06:07 Owning Your Voice and Values08:14 The Transition to Real Estate: Challenges and Opportunities09:58 Accessibility in Real Estate: A Key to Success11:55 Pivoting from Commercial to Residential Real Estate14:43 Building Relationships and Trust in Real Estate16:56 Embracing Identity and Authenticity in Business18:38 Overcoming Challenges and Establishing a New Identity21:18 Navigating Challenges in Real Estate21:50 The Importance of Visibility and Making Connections22:19 Listening that Closes Deals24:27 Understanding Client Needs and Building Trust26:29 Overcoming Challenges in Client Relationships28:51 The Power of Mindset 29:53 Building the Right Connections30:45 The Role of Philanthropy in Business32:37 The Go-Giver Philosophy34:02 – Working with ‘Difficult’ Clients36:25 – The Core of Client Trust37:03 Final Takeaway: Find and Fuel Your Fire🎙️ Sound Bites:“Go big or go home.”“You can never truly succeed if you have a fear of failure.”“Listening is the biggest part of this business. You have to really listen to clients.”“We don’t ‘sell property’; we make dreams come true.”“The more abundance you put out there, the more it comes to you.”“Never lose your fire.”“This is America, honey, the land of the free and the brave… we have to learn how to get along with all different opinions.”“Put yourself outthere, and keep going… every problem has a solution. There is always someone out there that can help you solve any problem.”📖 Books and Authors MentionedThe Go-Giver: A Little Story About a Powerful Business Idea, by John David MannJereMetcalfPodcast.com Where top real estate agents well how they do it.This podcast is where real estate agents across the country to come together sharing ideas to take your there and our business to the next level.► YouTube Channel: YouTube.com/c/JereMetcalfPodcast