From Then to Next: How Pricing Is Evolving—and Why It Matters
In this special episode of Let’s Talk Pricing, PPS President Kevin Mitchell reflects on a year of profound change across the pricing profession. From shifting market dynamics and rising complexity to the growing influence of AI, data, and cross-functional leadership, Kevin explores how pricing roles, expectations, and capabilities are evolving in real time.Looking ahead, he shares his perspective on what pricing professionals must focus on next—where opportunities are emerging, where risks remain, and how the discipline is positioning itself as a critical driver of enterprise value. Whether you’re early in your pricing career or shaping strategy at the leadership level, this episode offers timely insights into where pricing has been—and where it’s headed.
AI & Analytics in Retail Pricing
In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Kiran Gange, Founder and CEO of RapidPricer, to explore how AI and analytics are transforming retail pricing across Europe and beyond.With nearly two decades of experience in retail, Kiran shares his perspective on how automation, data, and ethical AI are reshaping the way pricing teams forecast demand, manage promotions, and stay compliant in a rapidly evolving environment.They discuss practical strategies for integrating AI into pricing workflows, balancing human intuition with algorithmic precision, and ensuring innovation doesn’t come at the expense of compliance.How AI and analytics are changing retail pricing and promotionsBalancing automation with human judgment in pricing decisionsPractical approaches to improve demand forecastingReal-world examples of AI-driven pricing successNavigating VAT, GDPR, and ethical AI in European marketsBuilding compliance-ready pricing frameworksHow non-technical professionals can start with AI and analyticsWhat’s next for retail pricing innovationKiran Gange is the Founder and CEO of RapidPricer, headquartered in Amsterdam. With nearly 20 years of experience in retail pricing and analytics, Kiran has helped retailers across Europe and beyond use data and AI to optimize decisions, improve margins, and create smarter pricing systems. He’ll also be leading the workshop AI & Analytics in Retail Pricing at PPS profitABLE: Barcelona, this December.
Forget What You Knew About Pricing
What happens when the pricing playbook you’ve relied on no longer works? In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Christina Wirth, CPP, Managing Director and Head of Pricing & Commercial Enablement at KPMG US, to explore what it really means to “forget what you knew about pricing.”With over 20 years of experience driving pricing transformation across global professional services firms, Christina shares:The legacy pricing habits holding companies back—and why they persistHow leaders can dismantle outdated models to unlock new valueThe disruptive role of Generative AI and the rise of Outcome-Based Pricing at ScaleWhere human judgment still matters in an algorithmic worldHer roadmap for leading successful pricing transformationsChristina also gives a sneak peek into her upcoming profitABLE25 Las Vegas keynote, where she’ll challenge pricing leaders to rethink what’s possible.
Building Growth and Profitability Through Pricing Centers of Excellence
In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) sits down with Patience Mutiso, MBA, CPP, Partner in Strategy, Pricing, and Revenue Growth Management at Elladon Consulting Services and a member of the PPS Board of Advisors. With over 30 years of experience helping businesses “get value right,” Patience shares her insights on building sustainable pricing capabilities that drive transformation and growth.🎙️ Key topics include:What it means to “get value right” and why it matters todayThe concept of Pricing (Revenue) Centers of Excellence and how they anchor profitable growthPractical steps and building blocks for establishing a PCoEThe human side of pricing leadership: critical skills beyond analyticsLessons learned from guiding organizations through transformationHow the discipline of pricing has evolved—and where it’s headed nextPatience will also be a keynote speaker at PPS profitABLE25 in Las Vegas, October 21–24, where she’ll present “Pricing (Revenue) Centers of Excellence: Building Growth and Profitability Cornerstones.”👉 Don’t miss her keynote—register now at pricingsociety.com/ppslv25
How to Build a Bionic Pricing Team
In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) is joined by Jeet Mukherjee, who will be speaking at this year’s Fall Conference. Jeet shares his vision for the “bionic pricing team”—where human judgment and AI-driven insights combine to unlock stronger performance, protect margins, and transform the way pricing teams partner across the business.🎙️ Key topics include:What a “bionic” pricing team looks like in practiceWhere companies should start on their AI journey without overwhelming teamsPractical examples of using AI agents to uncover insights and plug margin leaksHow AI changes collaboration between pricing and salesThe evolving skills every pricing professional needs to thrive in the next 5–10 yearsSteps leaders can take today to start building their own bionic teamsDon’t miss Jeet’s session at PPS profitABLE25 in Las Vegas, October 21–24, where he’ll go even deeper on these ideas and help you chart the path toward building the pricing team of the future.👉 Learn more and register: pricingsociety.com/ppslv25