2Bobs—with David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

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Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns

Episode List

We Are All Closet Socialists

Feb 11th, 2026 12:00 PM

Despite the fact that many entrepreneurs hate people telling them what to do, they end up running their own agencies using a "central planning" model. Instead, David encourages entrepreneurial leaders to set clear standards, give staff more freedom, and institute kind accountability, for them and ourselves. Links "Countering Your 'Central Planning' Tendencies" by David C. Baker for punctuation.com

Shower Your Way to Sales Success

Jan 28th, 2026 12:00 PM

David interviews Blair about his recent article in which he gives us methods to cope with our own natural emotional and physiological responses that can be triggered when unforeseen events unfold within sales conversations.   LINKS "Can Improv and Cold Plunges Improve Your Sales?" by Blair Enns for winwithoutpitching.com Blair's interview on the Undisputed Authority podcast with Liam Curley What Doesn't Kill Us by Scott Carney

Why Entrepreneurs Are Unemployable

Jan 14th, 2026 12:00 PM

Blair interviews David about a recent article in which he argues that the very traits that make entrepreneurs successful also make it hard for them to give up being their own boss and join someone else's company. LINKS "What Makes Entrepreneurs Unemployable" by David C. Baker for punctuation.com

The Problem of Mechanistic Thinking

Dec 31st, 2025 12:00 PM

David interviews Blair about his recent article in which he explores how our businesses are not simple machines that can be tuned (or killed) with specific wrenches, but they are complex adaptive organisms that we need to understand differently.   LINKS "Your Business Is Not a Machine" by Blair Enns for winwitoutpitching.com "Innofficiency in Your Agency" 2Bobs episode "Grow or Die?" 2Bobs episode

Oppositio Singularis: The Positioner's Folly

Dec 17th, 2025 12:00 PM

David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of building their positioning on uniquely defined expertise.

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