Podnews Daily - podcast industry news

What a complete ranker

Sponsored by Lean & Loaf. Top podcast teams trust us, from indies to networks. That’s why Lean & Loaf is the #1 video podcast partner in the industry. Ready to scale without stress? Podtrac launched a new, global, multi-channel podcast ranker that measures podcast consumption across media platforms and content types - including, for the first time, video clips in Instagram, TikTok and YouTube Shorts. The number 1 is The MeidasTouch Podcast, which appears to see around 43% of its consumption via video clips, rather than full-length podcasts. Joe Rogan is at #2, with roughly equal consumption in audio and video, but just 9% of its consumption via video clips. And, despite poor video figures, The Rest Is History makes it to #3. The data also makes it clear where video is missing: such as The Daily from the New York Times, or Up First from NPR, which deliver virtually all their consumption via audio podcast. For the top 50 ranked podcasts, total delivery is 51% video and 49% audio; but the percentage of video consumption falls away quickly lower down the chart. There's (slightly) more plays of clips on YouTube (53%) than there are full podcasts. All the data measures total downloads/streams/views, not duration. The data is partly actual data reported by the platforms, and partly estimations. Access to the full 200 is available on subscription. Video clips are rarely monetised in the same ways as full shows. The Australian Podcast Ranker was released for December. Hamish & Andy remain #1, with The Grade Cricketer jumping into the top 5 (coinciding with The Ashes, a series of cricket matches, during the month). The ranker's Demos+ data suggests that 12% of monthly podcast listeners enjoy Health & Fitness content, and 35% of those are planning to buy gym memberships or fitness equipment in the next year. Pop culture podcast Shameless - previously #4 - has left the ranker, coinciding with a shift to full video episodes. Video podcasts on Spotify or YouTube cannot be measured by logfile analysis tools like the Australian Podcast Ranker (or prefix analysis tools like Podtrac). Even audio listens become entirely hosted by Spotify and can no longer be measured on a like-for-like basis. The ranker, calculated by Triton Digital, is administered by CRA. They gave Podnews a long statement, suggesting that "individual participation shifts don't change the fundamental value" of the ranker, and highlighting that they are "constantly ... reviewing video podcast measurement for inclusion when we find tested, validated and best practice approaches. Video is new and moving fast, requiring measurement to be rigorous and accurate." Magellan AI released its rankings for top podcast advertisers in the US. Wifi-enabled photo frame Aura Frames spent $7.1mn in December, just beating Amazon's $7mn or T-Mobile's $6.8mn. IBM showed the biggest increase, dropping $2.6mn into podcasts. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.Build a Finance Podcast That Converts — Wealth management, VC, PE, alternative investments—each niche needs a different approach. Our free guide breaks down what actually works.Targeted Podcast Audiences for Brands — Brands & corporations reach targeted podcast audiences with the Branded Audience Growth Network. Drive real listeners and gain insights on who’s listening. Contact us to learn more.2026 Women Podcasters Awards — If you are a woman Podcaster, Producer or Expert Guest, you are invited to submit your nomination today. Our mission is to elevate women's voices globally and within the podcasting industry.Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, The Podglomerate, Cloud10, SALT, audioBoom, Simplecast, Magid, Steve Lack: Audio, PAVE Studios, Podscribe, Cohost, Resound, Audiohook, RedCircle, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Evergreen Podcasts, Acast, Knucklehead Media Group, Podpage websites, We Edit Podcasts, DisctopiaSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Frequency, The Podcast Haven, Compliance Podcast Network, Huberman Lab, Ausha, Tink Media, Jonekiri, SoundStack, Voxtopica, Truefans, Gumball, ARN's iHeartPodcast Network Aust, Podium , POW PR, The Roost, Ask Ralph Christian Finance, Gilded Audio, PodAnalyst, Castbox, Companion Arts, Storyboard, Locked On Podcast Network, Red Seat Ventures, Beamly, Message Heard, Health Podcast Network, Heartcast Media50, Lemonada Media, Rephonic, Diversion Podcasts, Double Elvis Productions, Wondery, matchmaker.fm, Sonic Influencer Marketing, Transistor, Oxford Road, Headliner, Zvook, Blubrry, Ossa Collective, Rhapsody Voices, Podcast Taxi, Castos, Optimal Living Daily, Jam Street Media, Ad Results Media, Podcast Partnership, Content10x, StreamGuys, Hear.Here.Singapore, Cleanfeed, She Podcasts, Lower Street, Revolver Podcasts, Podigy, Adopter Media, Podcast Movement, School of Podcasting, Sonix, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. 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New CBC/Toronto Star show to focus on former Olympic snowboarder

Sponsored by Lean & Loaf. Top podcast teams trust us, from indies to networks. That’s why Lean & Loaf is the #1 video podcast partner in the industry. Ready to scale without stress? CBC and the Toronto Star have announced a partnership between CBC's Uncover and the Toronto Star's Suspicion, two hit investigative crime podcast series. A new podcast, as yet untitled, will tell the story of Ryan Wedding, a Canadian Olympic snowboarder turned FBI Most Wanted fugitive and alleged drug lord. It'll come out later this year on both feeds. Podspun is a new tool that turns your podcast into a searchable archive of information. We looked at its example channel for Diary of a CEO, and asked it ways to reduce stress; it gave us five different strategies from three different shows. The tool also can generate pull-quotes, episode summaries and key insights. One use of AI might be to translate your show into other languages. Conor Lennon, who works for the United Nations, tried out Wondercraft's tools on a podcast that includes our own Editor, James Cridland, speaking at about 4'15 in; he speaks French and Urdu. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereBroadcast Radio Auto-Process — Well-produced ≠ broadcast processed. Audyllic uses Orban Optimod to add the radio processing layer your podcast is missing. That's what keeps people listening. Try free: audyllic.comGet your podcast featured on Pocket Casts — Be the first to hear about curated feature opportunities, along with advertising updates and platform news in our monthly Partner Newsletter.Is Your Podcast Underperforming? — Know exactly what's working and what isn't. Evaluate your strategy, production quality, visual branding, and marketing—all in one free guide.Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, The Podglomerate, Cloud10, SALT, Podscribe, Resound, Audiohook, RedCircle, PAVE Studios, Cohost, Magid, Steve Lack: Audio, Simplecast, audioBoom, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Knucklehead Media Group, Disctopia, Evergreen Podcasts, Acast, Podpage websitesSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Podium , PodAnalyst, SoundStack, The Roost, Storyboard, Frequency, Locked On Podcast Network, POW PR, Huberman Lab, Compliance Podcast Network, Gilded Audio, Ask Ralph Christian Finance, Gumball, Ausha, Tink Media, Red Seat Ventures, ARN's iHeartPodcast Network Aust, Voxtopica, Jonekiri, Truefans, The Podcast Haven, Castbox, Companion Arts, Beamly, Message Heard, Health Podcast Network, Diversion Podcasts, Wondery, Blubrry, Oxford Road, Heartcast Media50, Jam Street Media, Podcast Taxi, Sonic Influencer Marketing, Rephonic, Double Elvis Productions, Lemonada Media, Rhapsody Voices, Headliner, Optimal Living Daily, matchmaker.fm, Castos, Transistor, Zvook, Ossa Collective, StreamGuys, Podcast Partnership, Content10x, Hear.Here.Singapore, Ad Results Media, She Podcasts, Cleanfeed, Podcast Movement, Revolver Podcasts, Sonix, Lower Street, Adopter Media, Podigy, School of Podcasting, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: FBI.gov

Podcast Hall of Fame pays its respects

Sponsored by Lean & Loaf. Use this one weird trick to never edit a video podcast again! Hire the #1 video editing team in the industry. Dave Ramsey led tributes to Dan Miller, the host of the 48 Days to the Work You Love podcast, at the Podcast Hall of Fame induction ceremony on Friday evening. The popular podcaster was given the recognition posthumously, accepted by his family who attended the event. He died in Jan 2024. The awards also remembered Hall of Famer Todd Cochrane, who passed away last September. New inductees to the Hall of Fame included former attorney at EFF Julie Samuels, who successfully fought a legal battle against a patent troll, Captivate founder Mark Asquith, Podcast Partnership's Paul Colligan, PRX's Kerri Hoffman, Arielle Nissenblatt, and our Editor, James Cridland. A video of the event, hosted by John Lee Dumas, is on the Podcast Hall of Fame website. UK podcast company Goalhanger has announced it has more than 250,000 paid subscribers. Each paid subscriber pays on average £6 a month or £60 a year (US $8 / $80), suggesting that the company earns around $20mn a year from paid subscribers. Assuming Apple Podcasts is responsible for 50% of those subscriptions, that suggests Apple earns between $1.5mn and $3mn per year from Goalhanger. Supporting Cast, who Goalhanger use for other platforms, charges 10% (perhaps earning $1mn from the other 50%). Paid subscribers get shows ad-free. Given two shows a week per subscriber, that's at least 26 million downloads delivered ad-free; assuming 4 ads per episode at $20 CPM, that's a loss of around $2mn in ad revenue. Do people turn to podcasts for breaking news? Yes, they do. Podcast411's Rob Walch, speaking at Podfest, discovered that durations for the top 200 (US) episodes in Apple Podcasts dipped notably on 3rd January - with the median duration dropping from 58 minutes to just 51 minutes. The reason? The capture of Nicolás Maduro: many more shows that day were news shows, as audiences caught up with the news. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad here😱 10 mistakes that hurt your podcast downloads — This FREE Podcasting Business School virtual workshop will teach you how to avoid the critical mistakes that are keeping your podcast from really GROWING. Join us on January 20th or January 28th.Good Podcasts Grow. Great Ones Scale — Even chart-toppers need smarter growth. AudienceLift.com drives measurable expansion across Major Audio and Video Platforms. 🌟 For creators who want more than “good enough. Try it Now!Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, The Podglomerate, Cloud10, Magid, PAVE Studios, Podscribe, Simplecast, RedCircle, Steve Lack: Audio, Resound, audioBoom, Audiohook, Cohost, SALT, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Evergreen Podcasts, Podpage websites, Knucklehead Media Group, We Edit Podcasts, Disctopia, AcastSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Gilded Audio, Truefans, Tink Media, The Podcast Haven, Storyboard, Voxtopica, ARN's iHeartPodcast Network Aust, Jonekiri, The Roost, Huberman Lab, Gumball, PodAnalyst, SoundStack, Ausha, POW PR, Red Seat Ventures, Companion Arts, Ask Ralph Christian Finance, Castbox, Compliance Podcast Network, Podium , Frequency, Beamly, Message Heard, Health Podcast Network, Headliner, Rephonic, Lemonada Media, Zvook, Podcast Taxi, Wondery, Heartcast Media50, Rhapsody Voices, Ossa Collective, Double Elvis Productions, Diversion Podcasts, matchmaker.fm, Transistor, Blubrry, Optimal Living Daily, Castos, Jam Street Media, Sonic Influencer Marketing, Oxford Road, Ad Results Media, Content10x, Podcast Partnership, StreamGuys, Hear.Here.Singapore, Cleanfeed, She Podcasts, School of Podcasting, Podcast Movement, Lower Street, Revolver Podcasts, Adopter Media, Sonix, Podigy, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Podfest

Podfest kicks off twelfth annual event in Orlando

Sponsored by Lean & Loaf. Use this one weird trick to never edit a video podcast again! Hire the #1 video editing team in the industry. Podfest kicked off its twelfth annual event, with an expected attendance of 2,000 people under a new CEO, Nick Pavilidis. There's a full schedule here. The organisation expanded its "Podtours" across North America, and claims significant growth. The Podcast Hall of Fame Induction Ceremony is at Podfest tonight at 7pm with a record attendance - 2026 inductees include our Editor, James Cridland. Podcast Movement Evolutions will be at SXSW this year; more details have been released about the event including a morning keynote from YouTube, a dedicated recording space for creators, and a roster of leading sponsors. Podcasthon has crossed a significant milestone, with more than 2,000 podcasts now signed up worldwide. The annual charity podcasting initiative continues to expand across languages, countries, and causes, signaling growing momentum for coordinated podcast-led social impact. As Doug Downs reports for Podnews, it's showing significant growth. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereGet your podcast featured on Pocket Casts — Be the first to hear about curated feature opportunities, along with advertising updates and platform news in our monthly Partner Newsletter.Attract and Engage NEW Podcast Listeners! 👀 — Grow your podcast with Audiencelift, an ad solution from Amaze Media Labs. Using advanced AI, Audiencelift reaches your ideal audience, drives listens, and sends push notifications. Try it Now!Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, The Podglomerate, Cloud10, Cohost, SALT, audioBoom, PAVE Studios, Audiohook, Resound, Simplecast, Magid, Podscribe, Steve Lack: Audio, RedCircle, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Disctopia, Evergreen Podcasts, Acast, Podpage websites, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, The Roost, Compliance Podcast Network, The Podcast Haven, Frequency, Storyboard, Podium , Ausha, Ask Ralph Christian Finance, PodAnalyst, Tink Media, Truefans, Gilded Audio, POW PR, Castbox, ARN's iHeartPodcast Network Aust, Gumball, Voxtopica, Companion Arts, SoundStack, Huberman Lab, Jonekiri, Red Seat Ventures, Beamly, Message Heard, Health Podcast Network, Wondery, Diversion Podcasts, Ossa Collective, Transistor, Double Elvis Productions, Heartcast Media50, Podcast Taxi, Rephonic, Blubrry, Sonic Influencer Marketing, Lemonada Media, matchmaker.fm, Oxford Road, Rhapsody Voices, Castos, Optimal Living Daily, Zvook, Jam Street Media, Headliner, StreamGuys, Content10x, Ad Results Media, Hear.Here.Singapore, Podcast Partnership, Cleanfeed, She Podcasts, Revolver Podcasts, Lower Street, Sonix, School of Podcasting, Podcast Movement, Adopter Media, Podigy, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.

CNN’s deal for video podcasts with Lemonada

Sponsored by Lean & Loaf. Never think about editing video again. Let us do it. Trusted by iHeart, Netflix, HBO, and the top podcast personalities in the world, see what Lean & Loaf can do for you. A new platform for video podcasts has appeared. CNN has struck a deal with Lemonada Media for video podcasts on CNN's All Access streaming service. Some existing shows will be made available to CNN subscribers. Unlike recent Netflix deals, though, these shows will continue to be available on all other platforms. Netflix announced a new video podcast, The Pete Davidson Show. The video podcast won't be available on podcast platforms. A new exchange for creator-led advertising has been launched, ahead of Podfest. Creator Exchange, or CreatorX, is built to address frustrations in the market. "Brands want simpler, more measurable ways to test and scale creator-led advertising, while creators want flexible, non-exclusive monetization without being sidelined, bundled unfairly, or sold with bias." The Managing Director is Matty Staudt. The nominations for the iHeartPodcastAwards were announced. The awards will be held at SXSW on Mar 16. There will also be three Icon Awards being presented - to Jay Shetty, Terry Gross and Hrishikesh Hirway. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereGet featured on Pocket Casts — Join our Partner Newsletter to be the first to hear about podcast feature opportunities and stay informed with platform updates.🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now!Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Magid, audioBoom, Podscribe, Cohost, Simplecast, Audiohook, Resound, PAVE Studios, SALT, RedCircle, Steve Lack: Audio, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Acast, Evergreen Podcasts, Podpage websites, Disctopia, Knucklehead Media GroupSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Compliance Podcast Network, Frequency, Ausha, ARN's iHeartPodcast Network Aust, Gilded Audio, POW PR, Truefans, Jonekiri, Storyboard, Ask Ralph Christian Finance, Castbox, Tink Media, Companion Arts, Huberman Lab, SoundStack, The Roost, Voxtopica, Red Seat Ventures, PodAnalyst, The Podcast Haven, Podium , Gumball, Beamly, Message Heard, Health Podcast Network, Ossa Collective, Jam Street Media, Lemonada Media, Heartcast Media50, Double Elvis Productions, Diversion Podcasts, Transistor, Headliner, Castos, matchmaker.fm, Wondery, Rhapsody Voices, Rephonic, Podcast Taxi, Blubrry, Oxford Road, Sonic Influencer Marketing, Zvook, Optimal Living Daily, Hear.Here.Singapore, StreamGuys, Content10x, Podcast Partnership, Ad Results Media, Cleanfeed, She Podcasts, Podcast Movement, Sonix, Adopter Media, Podigy, School of Podcasting, Lower Street, Revolver Podcasts, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: James Cridland