No Yuck Marketing Show

Episode 4: On "Value" - what your prospective clients find "valuable"

A quick insight into "value": you see this all the time: some vendor starts attaching random 'values' to their 'modules' ... ... this module is worth $500, and this module is worth $997, and and and ... and the total is $14997. But today, you can get it for no, no $14997, not even $9997, heck not even 97, but only $7. What they've just done at this point is demonstrate a complete LACK OF UNDERSTANDING of what is value to their prospective clients.

Episode 3: The 3 Categories of "Unanswered Questions"

When real people seek real solutions to real problems they are facing, they go through a "solution seeking cycle". And in this process, they are looking for specific answers to questions that ultimately lead to the "macro-yes": "yes, this is the solution I was looking for". The 3 main categories of questions your prospective clients ask themselves are: - 'hardwired' filters & beliefs (including limiting beliefs) - 'The Journey' - from "is this the right destination?" all the way to "does the vendor share my philosophy?" - 'Personality type': all people have core questions that drive every decision they are making - and these core questions differ depending on personality type.

Episode 2: The Core Difference Between Old & New Style Marketing

In this episode we look at the core principles of 'old'-style marketing (which is very much influenced by direct response marketing tactics based on 'hardwired responses' like urgency, scarcity & bonuses). And then, how to turn this model on its head, and instead focus on answering your prospective clients REAL questions, instead of trying to persuade them.

Episode 1: Why is Today's Marketing Broken?

In this very first episode of the No Yuck Marketing Show we look at the 3 reasons why 'standard' marketing isn't a good fit for a 21st century audience: 1) it creates an internal 'disconnect' 2) it targets everyone with the same message (one-size-fits-all) - meaning you attract the wrong type of clients (who don't get results, and then don't give you repeat business, testimonials, case-studies...) 3) it's not ENGAGING, and any marketing that doesn't provide value in itself is 'punished' by the ad-networks, meaning you'll soon be priced out of the market.