Shinerunner Craft Marketing

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Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to help build your marketing muscle plant.

Episode List

Shinerunner Ep17 | Case History

May 28th, 2019 11:04 PM

In this episode, Mark invents a fictional brewery – GT-500 Brewing – then uses classic case analysis methodology to review GT-500’s competitive environment, industry trends,Read more The post Shinerunner Ep17 | Case History appeared first on The Brewing Network.

Shinerunner Ep16 | Wholesaler Training And Motivation

Apr 19th, 2019 12:35 AM

In this episode Mark shares with you his in-depth wholesaler sales rep experiences. The post Shinerunner Ep16 | Wholesaler Training And Motivation appeared first on The Brewing Network.

Shinerunner Ep15 | Sales Rep Training And Motivation

Apr 5th, 2019 1:27 AM

In this exciting episode Mark addresses a listener question on how to maintain sales rep attention and focus throughout a sales incentive. The post Shinerunner Ep15 | Sales Rep Training And Motivation appeared first on The Brewing Network.

Shinerunner Ep14 | Chain Merchandising

Mar 13th, 2019 12:20 AM

Episode 14 follows on our last episode with more of Mark’s personal supermarket experiences. In this session he explains his, “Drink California” campaign designed toRead more The post Shinerunner Ep14 | Chain Merchandising appeared first on The Brewing Network.

Shinerunner Ep13 | Preparing For The Chains

Feb 23rd, 2019 1:14 AM

This episode details just what it will take to bust into the highly competitive and lucrative channel of chain stores. Mark shares multiple personal caseRead more The post Shinerunner Ep13 | Preparing For The Chains appeared first on The Brewing Network.

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