S2E2: TikTok's Brilliant Foray into Teenage Culture
Sense on the Dollar Season 2 Episode 2. Written, hosted and produced by Josh Kindler. Sponsored by Kindler Media Consulting (www.kindlermediaconsulting.com)
S2E1: Netflix and Hulu's Fight for the Video Streaming Market
Season 2, Episode 1. Hosted by Josh Kindler.
S1E6: Music Streaming's Clash for Teen Market Share
In this episode, Host Josh Kindler dives into a new sub-series of Sense on the Dollar, examining the teen-oriented marketing strategies of two rival companies. Here, he discusses Spotify and Apple Music, and the tactics each use to bring teens to their service. Finally, he draws a conclusion based on their marketing campaigns on which is doing a better job appealing to teenage and millennial customers.
S1E5: The Dangerous Teen Juul Epidemic
In the fifth episode of Sense on the Dollar, Josh Kindler examines the incredibly dangerous e-cigarette obsession spreading throughout middle and high schools around the country. Listeners will hear his analysis of the controversial marketing campaigns Juul has created, how a sleek design has incentivized teens to buy, and the effects of the FDA investigation into Juul Labs.
S1E4: Inside the Hidden World of eSports (w/ Jaime Kim)
Listen in to the fourth episode of Sense on the Dollar as Jaime Kim, Sense on the Dollar's first ever guest host, appears alongside host Josh Kindler. With years of gaming and eSports experience, Jaime Kim provides invaluable insight on the exploding industry. Topics covered include the specifics of eSports, popular eSports games, how video games market and appeal to teens, what is Twitch, and how eSports affect the daily lives of teens around the world.