Growing a brand from £6m to £50m with data
Specifically, Oliver discusses:Why the eCommerce 'data hype' hasn't even kicked off yet.Which data points were used as a the Managing Director of a global brandWhat he misses and doesn't miss about being a retailer.ROAS (a little debate) and attribution and how they impact on retailersTo connect with Oliver, click here.To find out more about Sweet Analytics, click here.
How can brands maximise value from customer data across multi channel?
Specifically, Phill discusses:The value of customer data - the real insightCustomer Data Platforms - what are they and who needs oneDesign vs. Deployment - what's the debate and why?To find out more about PAASE, click here.To connect with Phill on Linkedin, click here.
How DTC-first brands can use retail marketplaces to improve acquisition costs
Specifically, Jamie discussses:Dr. Squatch's history and how our view on marketplaces has changed over timeTheir advertising strategy on Amazon, how that fits in with their overall marketing mix, and the tests they've run to confirm/validate thatTrends that she's seeing in the marketplace/online retail space.To connect with Jamie directly, click here.
Why email deliverability is harming your bottom line
Specifically, they discuss:Some practical number on deliverabilityWhy it shouldn't be neglectedHow automations can affect deliverability.To connect with Israa, click here.To get Israa's deliverability guide, click here.
Sustainability, eCommerce and its impact?
Specifically, Rhona discusses:Why brands get sweaty palms when it comes to sustainabilityWhat is sustainable and what isn't.Does more sustainability mean less profitability?To find out more about Rhona's upcoming workshops, click here.To connect on Linkedin, click here.