Make It Visible

Make It Visible

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Make It Visible Podcast is for coaches who want to build a coaching business, get their first paying client, and keep signing their next clients with simple, practical marketing strategies.Hosted by Michelle Kuei, business coach and visibility marketing coach, this podcast breaks down coaching business marketing, messaging, visibility, content marketing, and client attraction into clear steps you can actually follow and repeat.Whether you’re a new coach, a coach in training, or growing your o...
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Episode List

#240: Before You Build Your Coaching Website… Do This First

Mar 9th, 2026 1:00 AM

When I first started my coaching business, one of the first things I did was build a website.I thought having a website would make my business look legitimate.So I bought the domain, started designing the pages, and planned to send people there.But what I didn’t realize at the time was this:A website only works when the foundation behind it is clear.Without the right messaging, niche, and copy, a beautiful website won’t bring you clients.In this episode, I’m sharing two of the biggest mistakes I see coaches make when building their website — mistakes that can cost thousands of dollars and months of frustration.If you're thinking about building a website (or already have one), this episode will help you make sure it actually works.In this episode we talk about:Why many coaches build their website too earlyThe real purpose of a coaching websiteWhy copy should come before designThe messaging mistake that makes websites confusingWhy nobody will visit your website unless you promote itThe two foundational things every coaching website needs🔗 Links MentionedWebsite https://elevatelifecoaching.orgFree Resource: 7-Step Roadmap to Build Your Coaching Business & Get ClientsYouTube ChannelMarketing, But Easier for coachesDrop me a line and share your thoughts!Meet Your Host: Hey, I’m Michelle — The coaches’ coach. I'm a Business and Visibility marketing Coach who helps female life coaches build a coaching biz, get seen at all the right places, and attract paying clients. I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality. Using my 7-Step Client Enrollment Method, I help you build a coaching business that clients can’t help but say, “OMG, that’s who I need!” More clarity, more clients, more champagne moments. 🥂 Because building your dream business shouldn’t be a nightmare — it should feel like coming home. 🐦 SOCIAL STUFF:Instagram ➔ / elevatelifecoachFacebook ➔ / coachmichellekueiLinkedin ➔ / michellekueiWebsite ➔ http://elevatelifecoaching.org Book a strategy call with Michelle ➔ http://coachwithclients.com/strategycall

#239: Attention, Trust, Conversion: The Path That Grows A Coaching Business

Feb 25th, 2026 5:00 PM

Some of the most horrifying stories I hear from coaches?They spend thousands of dollars building funnels, websites, and memberships…and they still don’t have paying clients.So in today’s episode, I’m breaking down what a funnel actually is — and how to set up a simple funnel as a new coach without complicated tech or expensive software.Because a funnel isn’t magic.It’s just the path that turns strangers into clients: how people find you → how they trust you → how they pay you.In this episode, we cover:What a funnel really is (in plain English)The 3 stages of a simple funnel: Attention, Nurture, ConversionWhy your funnel won’t be a straight line (and what to do instead)How to stop chasing clients and let the system do the workThe beginner-friendly way to build your funnel🎁 Resources Mentioned✅ Free 7-Step Roadmap to Build Your Coaching Business & Get Clients📩 Want feedback on your funnel idea? Email me: michelle@elevatelifecoaching.org✅ Coaching Business Lounge (ongoing support + feedback)Drop me a line and share your thoughts!Meet Your Host: Hey, I’m Michelle — The coaches’ coach. I'm a Business and Visibility marketing Coach who helps female life coaches build a coaching biz, get seen at all the right places, and attract paying clients. I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality. Using my 7-Step Client Enrollment Method, I help you build a coaching business that clients can’t help but say, “OMG, that’s who I need!” More clarity, more clients, more champagne moments. 🥂 Because building your dream business shouldn’t be a nightmare — it should feel like coming home. 🐦 SOCIAL STUFF:Instagram ➔ / elevatelifecoachFacebook ➔ / coachmichellekueiLinkedin ➔ / michellekueiWebsite ➔ http://elevatelifecoaching.org Book a strategy call with Michelle ➔ http://coachwithclients.com/strategycall

#238: Should You Start Your Coaching Business While You’re Still in Training?

Feb 18th, 2026 10:00 PM

If you ever wonder...When should you actually start building your coaching business?In this episode, I’m breaking down why waiting until you finish certification could slow your visibility, delay your income, and keep you stuck longer than necessary.Over the years, I’ve had countless new coaches ask me:Do I really need certification?When should I start marketing myself?What do I say when someone asks what I do?How do I build an audience if I’m just getting started?If building your coaching business is on your list this year, this episode is for you.Inside this episode:✔ Do you really need certification? ✔ When should you begin marketing yourself? ✔ What do you say when someone asks what you do? ✔ How to build an audience before you’re “ready” ✔ The 3 actions every coach should take this week ✔ The biggest mistake beginners make when testing offersIf becoming a working coach is on your goal list this year, hit play.🎁 Resources MentionedFree 7-Step Roadmap to Build Your Coaching Business & Get Clients 👉 Get It HereWant the referral email template I used to get early clients? Email me at: michelle@elevatelifecoaching.org🎧 Coming NextNext week: How to create a simple funnel as a beginner coach — so you always know where your next client is coming from.Drop me a line and share your thoughts!Meet Your Host: Hey, I’m Michelle — The coaches’ coach. I'm a Business and Visibility marketing Coach who helps female life coaches build a coaching biz, get seen at all the right places, and attract paying clients. I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality. Using my 7-Step Client Enrollment Method, I help you build a coaching business that clients can’t help but say, “OMG, that’s who I need!” More clarity, more clients, more champagne moments. 🥂 Because building your dream business shouldn’t be a nightmare — it should feel like coming home. 🐦 SOCIAL STUFF:Instagram ➔ / elevatelifecoachFacebook ➔ / coachmichellekueiLinkedin ➔ / michellekueiWebsite ➔ http://elevatelifecoaching.org Book a strategy call with Michelle ➔ http://coachwithclients.com/strategycall

#237: You Don’t Need Permission Or A Certificate On The Wall To Start Serving Clients

Feb 11th, 2026 1:00 AM

New coach.Still in certification.Business dreams ready to go.But then the brain kicks in…Who am I to call myself a coach? Should I wait until I graduate? What if people judge me?In this episode, I'm tackling one of the biggest identity blocks keeping talented coaches invisible and broke. 💡 What You’ll LearnWhy waiting to finish your program delays your incomeThe real reason new coaches hesitate to use the titleHow identity affects visibility and confidenceWhat happens when you coach but never invite someone to continueThe difference between helping and actually servingThree steps to start seeing yourself as a coach nowA weekly action challenge to build momentum immediately🎁 Free Resource MentionedReady for a step-by-step plan? 👉 Download Michelle’s 7-Step Roadmap to Build Your Coaching Business & Get Clients 🚀 Want Support Building Your Coaching Business? Check out Michelle’s programs, coaching, and free resources:  https://elevatelifecoaching.orgDrop me a line and share your thoughts!Meet Your Host: Hey, I’m Michelle — The coaches’ coach. I'm a Business and Visibility marketing Coach who helps female life coaches build a coaching biz, get seen at all the right places, and attract paying clients. I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality. Using my 7-Step Client Enrollment Method, I help you build a coaching business that clients can’t help but say, “OMG, that’s who I need!” More clarity, more clients, more champagne moments. 🥂 Because building your dream business shouldn’t be a nightmare — it should feel like coming home. 🐦 SOCIAL STUFF:Instagram ➔ / elevatelifecoachFacebook ➔ / coachmichellekueiLinkedin ➔ / michellekueiWebsite ➔ http://elevatelifecoaching.org Book a strategy call with Michelle ➔ http://coachwithclients.com/strategycall

#236:“I Didn’t Recognize Myself Anymore” – What Coaches Experience When Clarity Finally Clicks

Feb 5th, 2026 5:00 PM

If you’ve ever thought:“I love coaching… but my business feels all over the place”“I have so many tools, but I don’t know how to package them”“I’m doing a lot… and still not getting clients”This episode is for you.In today’s conversation, I’m sharing real client stories and the behind-the-scenes shifts that happen when coaches stop guessing and finally get clear on:who they’re meant to serve (without spiraling)how to merge their skills, story, and experience into one clear offerhow to market in a way that feels grounded instead of exhaustingwhy confidence grows when you have a real planYou’ll hear what it looks like when coaches go from scattered to clear, from overthinking to taking action, and from hiding to actually being seen.This isn’t about becoming louder or more “salesy.” It’s about clarity, support, and building a business that actually fits you.In this episode, we cover:The internal shift coaches don’t expect when they do this workWhy having more tools isn’t the answerThe “Who do I serve?” question that keeps coaches stuckHow niche clarity shows up through the right questionsThe difference between having an idea and taking actionWhy introverted coaches thrive with simple, clear strategyWhat changes when fear turns into curiosity🚪 Coaching Biz Builder is OPENIf you’re ready to stop guessing and want support building your message, offer, and client-getting plan step by step, Coaching Biz Builder is open for a limited time.This is my 8-week live cohort where we build:a clear message people recognize themselves inan offer that’s easy to say yes toone visibility path you can stick witha simple enrollment process that doesn’t feel awkward or salesy➡️ Learn more and join here: http://coachingbizbuilder.comDrop me a line and share your thoughts!Meet Your Host: Hey, I’m Michelle — The coaches’ coach. I'm a Business and Visibility marketing Coach who helps female life coaches build a coaching biz, get seen at all the right places, and attract paying clients. I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality. Using my 7-Step Client Enrollment Method, I help you build a coaching business that clients can’t help but say, “OMG, that’s who I need!” More clarity, more clients, more champagne moments. 🥂 Because building your dream business shouldn’t be a nightmare — it should feel like coming home. 🐦 SOCIAL STUFF:Instagram ➔ / elevatelifecoachFacebook ➔ / coachmichellekueiLinkedin ➔ / michellekueiWebsite ➔ http://elevatelifecoaching.org Book a strategy call with Michelle ➔ http://coachwithclients.com/strategycall

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