Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Why People Find Your Podcast But Don’t Hit Follow | Arielle Nissenblatt

Most podcasters think getting new listeners is about promotion: more clips, more posts, more ads. But if people find your show and don't hit follow, your downloads won’t change and “more promotion” won't fix it.In this episode, Arielle Nissenblatt is here to unpack why not every podcast automatically earns an audience and what actually makes someone decide a show is worth following in the first place. As a Podcast Hall of Fame inductee and founder of the EarBuds Podcast Collective, Arielle shares what your own listener behavior reveals about why people click, follow, and come back week after week, and how you can use these same insights to help more listeners find and follow your show. So if you’re publishing every week but your audience still isn’t growing, hit play and let’s dive in.1:02 – Why Some Podcasts Earn an Audience (and Others Never Do)5:34 –  Promotion Alone Won’t Grow Your Podcast7:11 – What Actually Makes a Podcast Worth Recommending12:30 – The Surprising Role Word-of-Mouth Still Plays in Growing a Podcast20:07 – Why People Don’t Always Listen the First Time They See Your PodcastEpisode Links:Meet Arielle Nissenblatt: Website | LinkedInSubscribe to the EarBuds Newsletter: EarBuds.audioCurate a list or pitch your podcast:  EarBuds.audio/curateOther Episodes You’ll Love: 4 Podcast Mistakes That Kill Word-of-Mouth Growth→ This episode was recorded on the Deity VO-7U__________________________________________Liked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it. On-Air Podcast Coaching: Join the waitlist for a chance to get coached by Courtney on air in real time. Podcast SEO Mastery: Learn how to optimize your show so the right listeners find you in search. Done-For-You Podcast SEO: Let our team build your Podcast SEO Strategy so your show gets found 24/7. PodLaunch® Accelerator: Book a free podcasting strategy call if you're ready to build a show that converts and grows on repeat. Follow Courtney for more podcasting insights: Linked In | PodLaunchHQ.com This episode was recorded on the Deity VO-7U...

Apple’s Video Update Explained (And Why It Won’t Grow Your Podcast)

Apple Podcasts just rolled out a new video experience, and the industry is split down the middle. Some are calling it transformative. Others are calling it irrelevant. But the real question is: what does this actually mean for your show?In this episode, we’re breaking down what’s changed inside Apple Podcasts (in plain English), why this update improves user experience but does not improve podcast discovery, and when video *might* make sense for your show (and when it absolutely doesn’t).So if you want podcast growth without chasing every platform update, hit play and let’s dive in.1:02 – Why Apple’s “New” Video Isn’t Actually New5:34 – Why Apple’s Video Update Won’t Grow Your Podcast Audience7:11 – The Real Cost of Adding Video to Your Podcast8:34 – Why You’re Not Behind If You’re Audio-Only12:30 – What Actually Fixes a Podcast That Isn’t GrowingOther Episodes You’ll Love: The Dark Side of Video Podcasting (and Why So Many Regret It)→ This episode was recorded on the Deity VO-7U__________________________________________Liked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it. On-Air Podcast Coaching: Join the waitlist for a chance to get coached by Courtney on air in real time. Podcast SEO Mastery: Learn how to optimize your show so the right listeners find you in search. Done-For-You Podcast SEO: Let our team build your Podcast SEO Strategy so your show gets found 24/7. PodLaunch® Accelerator: Book a free podcasting strategy call if you're ready to build a show that converts and grows on repeat. Follow Courtney for more podcasting insights: Linked In | PodLaunchHQ.com This episode was recorded on the Deity VO-7U...

3 Podcast SEO Moves That Increased My Downloads 41%

It doesn’t matter how good your episodes are if listeners can't find them. You can add video, guest on other podcasts, or post on social media, but if your podcast isn’t showing up in search, you're missing out on 70% of listeners who find new shows that way every day.In this episode, I’m breaking down the 3 podcast SEO moves that took this show from ranking #97 in search to consistently landing in the top 1–3 and increasing downloads 41%. The same moves you can implement immediately to help your podcasting efforts actually pay off instead of burning you out. If you’re ready for a simple marketing system that gets your show discovered by new listeners 24/7, hit play and let’s dive in.2:18 – If Your Podcast Isn’t Showing Up in Search, This Is Why6:04 – Why Adding Video Won’t Fix a Discovery Problem9:47 – 3 Podcast SEO Shortcuts That Help You Get Found 24/714:32 – The Exact Order to Optimize Your Podcast for Search18:06 – What 30 Days of Podcast SEO Can Do for Your Search RankingsOther Episodes You’ll Love: Why Podcast SEO Makes it Easier than Ever for Niche Shows to Get Discovered41% Podcast Growth in 30 Days with Podcast SEO. Here's How.__________________________________________Liked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it. On-Air Podcast Coaching: Join the waitlist for a chance to get coached by Courtney on air in real time. Podcast SEO Mastery: Learn how to optimize your show so the right listeners find you in search. Done-For-You Podcast SEO: Let our team build your Podcast SEO Strategy so your show gets found 24/7. PodLaunch® Accelerator: Book a free podcasting strategy call if you're ready to build a show that converts and grows on repeat. Follow Courtney for more podcasting insights: Linked In | PodLaunchHQ.com This episode was recorded on the Deity VO-7U...

From Invisible To #1 Worldwide In 1 Week With Podcast SEO

There are two types of podcasters: The ones who publish an episode, close their laptop, and hope the right listeners somehow find it. And the ones who understand that if their show doesn’t appear in search, it might as well not exist.Fellow podcaster Eve Hall knows what it feels like to be invisible to the very listeners you’re trying to serve. But instead of recording more episodes or chasing the next marketing tactic, she made a few strategic changes to the content she was already creating, and within one week, her podcast hit #1 worldwide in search. So if you’re ready to stop hoping listeners stumble across your podcast and start showing up where they’re already searching, hit play and let’s dive in.0:32 – The Harsh Truth About Podcast Search Visibility5:48 – The 4 Actions That Actually Move You Up In Podcast Search8:20 – The Show Notes Strategy That Multiplies Keywords Across Your Entire Catalog13:55 – How To Rank For Competitive Keywords Without Sounding Like A Robot16:46 – The #1 SEO Myth Keeping Podcasters InvisibleEpisode Links:Meet Eve: Website | LinkedInListen to Eve’s Podcast | Please MeOther Episodes You’ll Love: 5 Best Podcast SEO Practices to Rank at the Top of Apple & Spotify Search3 Signs Your Podcast SEO is Paying Off__________________________________________Liked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it. On-Air Podcast Coaching: Join the waitlist for a chance to get coached by Courtney on air in real time. Podcast SEO Mastery: Learn how to optimize your show so the right listeners find you in search. Done-For-You Podcast SEO: Let our team build your Podcast SEO Strategy so your show gets found 24/7. PodLaunch® Accelerator: Book a free podcasting strategy call if you're ready to build a show that converts and grows on repeat. Follow Courtney for more podcasting insights: Linked In | PodLaunchHQ.com This episode was recorded on the Deity VO-7U...

How to Get Your Podcast Featured in Top Publications Before You’re a Big Show

You don’t need a massive audience to get media attention. In the media world, downloads aren’t what open doors. That’s why PR experts Bridget Sicsko and Lydia Bagarozza are back to break down the exact PR system podcasts your size can run in just 1–2 hours a week to get quoted and featured in top media and PR publications, even with fewer than 100 downloads an episode. You’ll also learn what to do after you get featured so that visibility turns into bigger guests, stronger partnerships, and better opportunities instead of a one-off win.So if you’re ready to move from understanding why PR works to knowing exactly how to use it to grow your podcast, hit play and let’s dive in.2:01 – The First PR Move Small Podcasts Should Make5:45 – What Makes a Pitch Work When You Don’t Have Big Numbers10:30 – How to Turn One Yes Into Multiple Opportunities16:10 – The 4-Step PR System You Can Run in 1–2 Hours a Week19:05 – What to Do After You Get Featured (So It Actually Pays Off)Episode Links:Meet Bridget & Lydia: Website | YouTube Check out Bridget & Lydia’s Podcast: Visibility EraCreate a free HARO account (HelpAReporter.com) Create an Expert Page on Featured.comGet $50 Off Qwoted.com Other Episodes You’ll Love: Why You Don’t Need Big Download Numbers to Get Big Guests, Sponsors, and Deals→ This episode was recorded on the Deity VO-7U__________________________________________Liked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it. On-Air Podcast Coaching: Join the waitlist for a chance to get coached by Courtney on air in real time. Podcast SEO Mastery: Learn how to optimize your show so the right listeners find you in search. Done-For-You Podcast SEO: Let our team build your Podcast SEO Strategy so your show gets found 24/7. PodLaunch® Accelerator: Book a free podcasting strategy call if you're ready to build a show that converts and grows on repeat. Follow Courtney for more podcasting insights: Linked In | PodLaunchHQ.com This episode was recorded on the Deity VO-7U...