#Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment

#Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment

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#Storyteller is dedicated to the doers, the makers, the producers, marketers, and storytelling teams innovating across the evolution of media, sports, and entertainment. Each episode features guests who are leaders in their field and who tell incredible interactive and engaging stories using diverse perspectives from around the world.

Episode List

Inside FOX Sports’ Digital Workflow: Super Bowl, World Cup, & More

Sep 9th, 2025 7:57 PM

Super Bowl week. A LiveU backpack. Jameis Winston doing Jameis Winston things. In this episode, Tagboard CEO Nathan Peterson catches up with FOX Sports' Ric Perez-Selsky and LiveU CTO Dan Pisarski to talk about how they're pulling off real-time content from just about anywhere. They get into the Jameis Winston Super Bowl success story, soccer shows with Alexi Lalas, and why vertical content isn’t just a trend—it’s the job now.

65 Toss Power Trap to ACL Tears: Stories Behind the Chiefs’ Content Machine

Aug 7th, 2025 8:12 PM

Step into the world of elite NFL storytelling with Rob Alberino, Vice President of Content and Production at the Kansas City Chiefs. Rob shares the art of crafting compelling narratives, insights on how to connect fans with players, and why passion drives every great story. Highlights include: - Rob’s three secrets to unforgettable storytelling - The exclusive tale of tearing his ACL during a Super Bowl celebration - The iconic backstory of 65 Toss Power Trap, the Chiefs’ production powerhouse Whether you're a die-hard sports fan, an industry producer, or someone looking for creative inspiration, you won't want to miss a Storytelling masterclass from the mind of Rob Alberino.

Data's Role in Sports Storytelling with AWS' Global Head of Sports

Jul 17th, 2025 7:13 PM

Tagboard CEO Nathan Peterson sits down with AWS's Global Head of Sports, Julie Souza, for an unfiltered conversation on how data is redefining storytelling in sports. From cloud-powered live productions to alternate broadcasts with attitude, they dive into: How real-time data fuels emotional fan connection Why UX (not just analytics) is the real game-changer The future of AI-driven commentary, personalization, and global reach Behind-the-scenes stories from F1 sims to NHL data casts Whether you're in a control room or on your couch, this one's for the storytellers shaping the future of sports media.

No Risks, No Story: Riot Games Wins Emmys by Betting Big on Storytelling

Jun 5th, 2025 3:56 PM

What does it take to produce Emmy-winning broadcasts that fans actually care about? In this episode of Storyteller, Tagboard CEO Nathan Peterson sits down with Stefan Richardson, Director of Global Broadcast at Riot Games, to talk about the power of risky storytelling, emotional connection, and turning esports into cinematic experiences. From shark-bitten fiber cables to the “Riot Broadcast Bingo” card of production disasters, Stefan shares behind-the-scenes stories and hard-earned lessons from the edge of innovation. No risks, no story. This one’s a masterclass in making people care.

Stories Beneath the Surface with the Super Bowl Champs

Apr 25th, 2025 5:35 PM

From SiriusXM Studio at NAB 2025 in Las Vegas, Storyteller host Farren Benjamin sits down with Stacy Kelleher, Director of Production at the Philadelphia Eagles, for a bird's-eye view look at what it really takes to produce content at the highest level in sports. From capturing emotional unscripted moments to managing drone chaos at the 2025 Super Bowl parade, Stacy shares what goes into great storytelling, embracing the cloud, and how the Eagles are using content to champion causes like autism awareness.

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