Work Less, Earn More

Ep 339: 3 Reasons Your Audience Isn't Growing (Biggest 2026 Audience Growth MISTAKES)

Is your online business making as much as you hoped it would?If not, listen to my free private podcast series:👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)🔗 https://gillianperkins.com/stuckMost people who are trying to grow their audience aren't failing because they're lazy or untalented. They're failing because of a handful of very specific, very fixable mistakes. In this episode, I break down the five most common ones — and I'll be honest, I've made most of them myself.Whether you're building on YouTube, podcasting, Instagram, or a blog, these patterns show up the same way. And once you can see them, you can fix them.In This Episode, I Cover:Poor packaging: Why the appearance of your content matters more than almost anything else, and what "packaging" actually includes beyond just designInconsistent output: This isn't just about posting on a schedule; it's about topic, tone, and the experience people expect when they find youDoing too much: How spreading across too many platforms (or producing too much content) dilutes your results and prevents the snowball effect from ever startingContent that's too vague: Why general "success" or "mindset" content struggles to attract subscribers, and how to make your content more specific and stickyUnpopular topics: The balance between being specific and making sure there's actually an audience for what you're talking abouWork with Gillian Perkins:👉 Build Your Audience Bootcamp (6-month program — join the waitlist!): https://gillianperkins.com/buildStartup Society (membership): https://startupsociety.com$100K Mastermind: https://gillianperkins.com/100k-mastermindLearn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsLearn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

Ep 338: Stop Creating New Content — Why 12 Posts Beats Publishing Forever (with Jana Osofsky)

In today's episode, I’m sharing a conversation with content strategist Jana Osofsky all about how to simplify your content marketing strategy while increasing conversions. Jana explains her “capsule blog library” approach — a system built around creating a small collection of intentional, evergreen content that helps your audience feel ready to buy. We discuss why repetition matters more than constantly creating new content, how to repurpose long-form content effectively, and why blogging can still be one of the most powerful low-lift marketing tools for digital entrepreneurs.Listen to the full episode to hear: Why creating 12–20 intentional blog posts can outperform constantly publishing new content How to repurpose long-form content into emails, social posts, collaborations, and sales assets The biggest mistake entrepreneurs make with content marketing — and what to focus on instead Why repetition and clear messaging help you become known for your expertise faster How creating content helps refine your offers, messaging, and overall business strategyWant to quit your job in the next 6-12 months with passive income from selling digital products online?Check out Startup Society:https://startupsociety.comHave you already started your business, but it isn’t generating consistent income?Schedule a free, 30-minute strategy session with our team to get unstuck!https://gillianperkins.as.me/?appointmentType=57013246FREE Resources to Grow Your Online Business: Grab our free course: Small Business 101: https://gillianperkins.com/free-training-small-business-101 Learn “The $100K Method” with our free audio course: https://www.gillianperkins.com/100k-method-signupWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Ep. 337: $75 MILLION with Amazon KDP?? Here's how this guy did it. (with Chandler Bolt)

Is your online business making as much as you hoped it would?If not, listen to my free private podcast series:👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)🔗 https://gillianperkins.com/stuckWant to grow your business without a massive personal brand or a big ad budget? Chandler Bolt did it — to the tune of $75 million — and in this episode, he breaks down exactly how.Chandler is the founder of Self-Publishing School, which has helped over 7,000 authors publish their books and has done over $75M in gross revenue. His secret? Books and partnerships. In this conversation, he shares the full strategy — including how one book has generated $7 million in the last 12 months alone.Listen to the full episode to hear:Why a book is the new business card — and why giving it away for free actually makes you more money, not lessThe 5 Ps of the 8-Figure Profit Bridge — Chandler's framework for thinking through every stage of business growth (paying customers → product market fit → profit → people → process)The $6–8M partnership playbook — how Chandler's team does 40–70 speaking events per year and runs webinars with partners to drive the majority of their revenueThe 4 Ps of a bestselling book — person, pain, promise, price — and why getting clear on these before you write a single word changes everythingThe 30-day rough draft challenge — write 1 hour a day for 30 days, and you'll have most of your book doneBook vs. paid program — why writing a book on the same topic as your course won't cannibalize sales (book = strategy; program = tactics)Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsLearn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

Ep. 336: Why Your Instagram Followers Aren't Buying From You (and How to Fix it)

Is your online business making as much as you hoped it would?If not, listen to my free private podcast series:👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)🔗 https://gillianperkins.com/stuck If you've built any kind of following on Instagram — even a small one — you've probably noticed the same pattern: people like your posts, watch your stories, maybe even comment. But when it comes time to sell? Crickets. In this episode, I explain exactly why that's happening and share the strategy I use to bridge the gap between Instagram engagement and actual revenue.In This Episode, I Cover:The three reasons your Instagram followers aren't buying — low engagement on sales posts, followers who aren't ready to buy yet, and the friction created by the infamous "link in bio"Why common fixes don't work — posting more consistently, upgrading your content quality, chasing more followers, and rewriting your sales page all miss the root problemThe fix that actually works — using Instagram comment automation (via ManyChat) to turn engagement into email subscribers, without a link in bio or a hard sellWhy I close 90% of my sales via email — and why converting Instagram followers into subscribers is the highest-leverage move you can make on the platformTwo specific ways I use this strategy — to fill free webinars and workshops, and to grow my email list from every single postWant to get more out of your Instagram following? Get 30 days of ManyChat free → https://manychat.com/creators?utm_source=influencer&utm_medium=cold&utm_campaign=GillianPerkins&utm_content=YT — use code GILLIANPERKINS at checkout.Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsLearn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

Ep 335: Best Free & Affordable Online Course Platforms 2026

Is your online business making as much as you hoped it would?If not, listen to my free private podcast series:👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)🔗 https://gillianperkins.com/stuck In today's episode, I’m breaking down the best free and affordable online course platforms in 2026. Teachable used to be the clear winner for new course creators, but with its free plan gone and prices rising, it’s time to look at better options — especially if you’re trying to launch lean. Listen to the full episode to hear:Why Teachable may no longer be the best starter option for course creatorsHow to use tools you already pay for — like Squarespace, Wix, Shopify, WordPress, SamCart, ThriveCart, Kit, or MailerLite — to host your courseThe best truly low-cost options, including YouTube memberships, Patreon, Skool, and GumroadWhich dedicated course platforms are still relatively affordable, including Thinkific, Zenler, and KartraHow to choose the right platform based on what you already have and what you’re trying to buildWhy building an audience matters more than choosing the perfect course platform Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsLearn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup